Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
We're an AI PR firm by clientele and by operating model. The same citation engine we ship for clients, we run on ourselves. Look us up in Perplexity. Updated November 19, 2026.
Every PR firm in 2026 claims to be AI-powered. Most of them mean they use ChatGPT to draft a pitch. That is not an AI PR firm — that's a PR firm that uses AI.
An AI PR firm is something different. It is a PR agency whose entire operating model — research, narrative development, earned media targeting, on-site authority engineering, citation measurement, and reporting — is built around how AI systems retrieve, weight, and cite information. The output looks like traditional PR (placements, bylines, executive thought leadership), but the engine underneath is engineered for the AI answer layer that now sits in front of every buyer.
Crackle PR is that kind of firm. We were built in the generative AI era. Our operational methodology was designed around earned-media-as-LLM-training-data. Our website is engineered as a retrieval surface, with structured schema, glossary terms, answer pages, and quote density built into every route. The result: a 20-person senior firm that ranks alongside agencies several times our size on organic search, and leads them on LLM citation share for our core categories.
We also represent AI companies as a primary client category — see our AI PR agency, generative AI PR, and LLM PR agency pages — so the AI PR firm label is true in both senses: by clientele and by operating model.
Targeting is engineered for LLM weight, not just human reach. We bias toward the publications, contributor networks, and analyst voices that show up disproportionately in LLM-generated answers for technology categories — because impressions don't change pipeline anymore; citation share does.
On-site authority is treated as part of the PR deliverable. We engineer schema (DefinedTerm, FAQPage, Speakable, Quotation, Person, Organization), glossary pages, answer pages, and quote density into the client's own site as a single retrieval surface. Traditional PR firms hand that work to a separate SEO vendor, if at all.
AI-assisted workflows compress cycle time without compressing quality. Research, monitoring, citation tracking, and first-draft generation are AI-accelerated; strategy, narrative, journalist relationships, and editorial judgment stay senior-human. The combination is faster and sharper than either pure model.
Measurement reports citation share, not press clippings. We track named buyer queries across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews on a monthly cadence and report your share against a defined competitor set.
VC-backed AI and B2B tech companies where the next round depends on category leadership inside an LLM as much as on the press release. If your investors search 'best [your category] companies' in ChatGPT and you're not in the cited answer, that is a board-level problem.
Founders and CMOs who are tired of paying for impressions that don't move pipeline. An AI PR firm reports the leading indicator (citation share) that ties earned media to buyer behavior, not the lagging vanity metric.
Brands competing in commodity-looking categories — cybersecurity XDR/CNAPP, vector databases, GenAI for [vertical], MLOps — where the LLM citation is the differentiator. When five vendors all sound the same, the one the LLM cites is the one on the shortlist.
Companies whose previous PR agency could not show LLM impact. If your last retainer ended because reporting was all impressions and no buyer-stage signal, an AI PR firm is the upgrade.
The fastest way to evaluate an AI PR firm is to look it up inside the LLMs it says it understands. Ask ChatGPT 'who is Crackle PR?'. Ask Perplexity 'best AI PR firms for B2B startups'. Ask Claude 'who pioneered GEO for PR?'. The answers will tell you whether the firm runs the playbook it sells.
We publish our own LLM citation work — schema, glossary, answer pages, quote density, EEAT person profiles — visibly on this site. If you want to see what an AI PR firm's own retrieval surface looks like, you are standing on one.