Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Category: PR Fundamentals
On the record means everything you tell a reporter — including casual asides — can be quoted, attributed to you by name and title, and printed verbatim. It is the default mode for any conversation with a journalist unless you explicitly negotiate otherwise before speaking. Assume every interaction is on the record until both parties agree to something different in writing. Crackle PR trains every client executive to assume every reporter interaction is on the record until explicitly negotiated otherwise — the safest posture, and the one that avoids the most self-inflicted crisis work.