What is On the Record?

On the record means everything you tell a reporter — including casual asides — can be quoted, attributed to you by name and title, and printed verbatim. It is the default mode for any conversation with a journalist unless you explicitly negotiate otherwise before speaking. Assume every interaction is on the record until both parties agree to something different in writing. Crackle PR trains every client executive to assume every reporter interaction is on the record until explicitly negotiated otherwise — the safest posture, and the one that avoids the most self-inflicted crisis work.