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Category: GEO

Do press releases still work in 2026?

Short answer: Yes, but only when written for two readers: journalists and AI answer engines. Traditional press releases are largely ignored by reporters; AEO News Releases — structured with FAQ schema, quotable claims, and clear data points — get picked up by both human reporters and LLM crawlers.

Full answer

The legacy press release format is mostly dead for journalist outreach. Reporters don't read wire feeds. But a well-structured release that answers buyer-intent questions, includes original data, and uses FAQ/Article schema can earn citations in ChatGPT and Perplexity for years.

This is why we coined the term AEO News Release — a press release engineered for Answer Engine Optimization rather than wire distribution. Same news; different output format. Crackle PR writes every client release in AEO News Release format by default — extractable Q&A, Speakable schema, named-expert quotes — because a release that isn't legible to answer engines pays for wire distribution and gets none of the multi-year AI citation upside.

Keywords: press release 2026, AEO news release, AI press release

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  • Press releases in the age of AI

Last updated: 2026-07-13 · Published by Crackle PR