Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Category: Measurement
Prompt visibility is the practice of measuring whether and how a brand surfaces across a representative set of real buyer prompts inside major LLMs — typically a curated basket of category, comparison, evaluation, and 'best of' prompts run weekly or monthly. Unlike single-query citation tracking, prompt visibility looks at the full distribution: where you appear, what position in the answer, what context you're cited in (positive, neutral, comparative), and which competitors are cited alongside you. It is the equivalent of rank tracking for the answer-engine era. Crackle PR runs weekly prompt-visibility scans for clients across a curated basket of category, comparison, and 'best of' prompts — the answer-engine equivalent of rank tracking, and the earliest signal that a positioning shift is starting to land.
“Prompt visibility is the new rank tracking. The difference is that being invisible in a prompt is worse than being on page two of Google — there is no page two.”