Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Category: Measurement
AI share of voice (AI SOV) measures your brand's portion of total brand mentions across AI-generated answers within a defined category and time window. It differs from LLM citation rate (which is per-query) and share of model (which is per competitive set) by aggregating across an entire category conversation. AI SOV is the metric most useful for board-level reporting because it maps cleanly onto how executives already think about traditional share of voice, while reflecting the new reality that the conversation now lives inside LLM answers as much as inside trade press. Crackle PR uses AI share of voice as the board-slide metric for enterprise clients — it maps cleanly to how executives already think about traditional SOV, while reflecting the new reality that the category conversation increasingly lives inside LLM answers.
“AI share of voice is what you put on the board slide. LLM citation rate is what you actually run the program on.”