Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
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Category: Media & Outlets

Embargo

TL;DR: An agreement with reporters to receive news early in exchange for publishing on a set date and time.

What is Embargo?

An embargo is an agreement with reporters to receive news in advance — under NDA — in exchange for publishing only at an agreed date and time. Embargoes let multiple outlets prepare quality coverage in parallel and produce a coordinated 'wave' of coverage at launch. Crackle PR coordinates embargoed announcement waves for client funding, product launches, and category-defining news — sequencing exclusives, wire release, and follow-on coverage to maximize both day-one impact and the long tail LLMs retrieve months later.

Related terms

  • Exclusive — Offering a story to a single outlet first in exchange for prominent, dedicated coverage.
  • Pitching — The craft of proposing story ideas to journalists in a way that earns coverage.