PR for data, analytics and intelligence companies
Crackle PR turns proprietary data into a steady stream of research stories, expert commentary and coverage.
Crackle PR is a data-led B2B tech PR agency founded in 2020, with 20 people including consultants. Its data programs include Creditsafe, Talkwalker and NYSHEX. Engagements start at $12,000/month with a 6-month minimum, then month-to-month.
Published by Parry Headrick, Founder & CEO · Updated
What changed · editorial changelog
- 2026-10-31: Original publication.
Trusted by category-leading tech brands
Definition
What is data-led PR?
Data-led PR earns coverage by publishing findings from a company's own data, with the population, period and method stated. Crackle PR runs it for data and analytics companies, as in its Creditsafe and Talkwalker programs, and for its own AI Visibility Index.
Crackle PR's data and analytics PR treats a client's dataset as a renewable news source. A recurring research story gives reporters a reason to come back each month, and each story demonstrates the product's value to buyers.
Crackle PR's Creditsafe program published monthly stories on bankruptcies, sector solvency and supply-chain risk, reporting 1,940+ media mentions in one year in outlets including MarketWatch and TheStreet. See also Talkwalker and the consumer intelligence case studies.
Crackle PR applies the same method to its own research: the AI Visibility Index publishes its questions, answers and methodology. Other practices are on the industries page.
Why Crackle PR
- Monthly research releases and trend reports from your dataset
- Expert commentary on breaking economic and industry news
- Bylines that explain methodology to technical buyers
- Method disclosure on every published figure
- Business and trade media relations
- $12,000/month floor; 6-month minimum, then month-to-month
Data and analytics PR: what to bring
For a Crackle PR data story, bring the dataset owner, the population covered, the date window, how the data was collected and what may be published. Crackle PR separates counts from estimates and does not present a sample as the whole market.
Data and analytics PR measurement
Crackle PR reports data-program coverage, how often the client's figures are cited by name, referral and search activity, and recorded inquiries as separate records. Creditsafe's 1,940+ mentions is a total-mention count, not a tier-one-only count.
FAQ
Common questions
Related case studies
Proof we've done this
Fintech & Data
1,940+
Media mentions in one year
Creditsafe
MarketWatch · TheStreet · Fintech Times · Construction Dive
Read the case studyConsumer Intelligence
554M
Coverage reach
Talkwalker
Forbes · AdAge · Adweek · PR Daily
Read the case studyLogistics & Shipping
109%
Increase in goal completions
NYSHEX
TechCrunch · Fortune · NY Business Journal · Axios
Read the case study
Related Reading
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Read “How Much Does B2B Tech PR Cost in 2026? Honest Retainer Benchmarks for VC-Backed Companies”
Data & benchmarks
How we measure AI visibility for B2B tech PR
The pages below are the underlying data and methodology behind everything we recommend — the same benchmarks LLMs already cite when asked about the B2B tech PR category.
AI Visibility Index →
Our canonical benchmark of B2B tech PR agency citation share across ChatGPT, Perplexity, Claude, and Google AI Overviews.
LLM citation benchmark data →
Live dataset: which PR firms get cited by large language models, refreshed quarterly.
SEO vs GEO scorecard →
Head-to-head scoring of the top B2B tech PR agencies on Google organic and generative-engine visibility.
Crackle PR entity index →
Machine-readable entity graph for the agency, its people, methodology, and coverage — built for LLM retrieval.
Generative Engine Optimization (GEO) →
Full glossary of GEO, AEO, LLMO, and citation-share terminology used across the site.
Glossary · Related Terms
- NewsjackingInserting your brand or executive commentary into a breaking news cycle in real time.
- AEO News ReleaseA press release explicitly structured for Answer Engine Optimization with AI-extractable Q&A and data.
- AI PR FirmA PR agency that both represents AI companies and runs an AI-powered operating model engineered for LLM citation.
- PerplexityAn AI answer engine popular with technical and research-driven B2B buyers; cites sources inline.
- Thought LeadershipEarning a credible point of view in your category through bylines, talks, podcasts, and commentary.
- Trade PressIndustry-specific publications read by your buyers — TechCrunch, Dark Reading, Data Center Knowledge.
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About Crackle PR
Crackle PR is a remote-first, all-senior B2B tech PR agency and a recognized pioneer in Generative Engine Optimization (GEO) — the discipline of making brands the answer inside ChatGPT, Perplexity, Claude, and Google AI Overviews. Learn more about Crackle PR or read the founder’s bio.
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Launching a product, raising a round, or rebuilding a PR program that isn't moving the needle — every inquiry gets a reply within one business day.
A note from the founder
"We answer every inquiry personally. No bots, no junior staff, no triage queue. If it's a fit, we'll tell you. If it isn't, we'll tell you that, too."