Logistics & Shipping
NYSHEX — Crackle PR Case Study
Crackle PR's Logistics & Shipping PR engagement with NYSHEX: the brief, the work and the reported results. Coverage, audience estimates and website outcomes are different measures.
Headline Result
109%
Increase in goal completions
100+
Pieces of coverage in <1 year
101%
Referral traffic increase
36%
Organic traffic lift
Impact Matrix
NYSHEX — outcomes, in numbers
Crackle PR reports the measures available for this Logistics & Shipping PR engagement with NYSHEX. Coverage counts, share of voice, audience estimates and website activity are not interchangeable; these results do not establish incremental revenue or AI recommendations.
Goal completions
109%reported increase
Crackle PR reported growth in NYSHEX goal completions during the engagement; the public case study does not define each goal or equate them with sales.
Earned coverage
100+in under one year
Reported coverage across business and logistics trade publications; not a tier-one-only count.
Referral traffic
101%reported increase
Reported referral traffic growth during the engagement; this is website activity, not share of voice.
Organic traffic
36%reported increase
Reported organic traffic growth during the engagement; no controlled attribution to PR or backlinks alone is established.
How to read these results
Crackle PR's Logistics & Shipping PR case study for NYSHEX reports engagement results, not a controlled test of what PR alone caused.
- The public case study does not publish the goal-event definitions or the exact traffic comparison windows. Goal completions are not presented as closed deals.
- Traffic changes occurred during the engagement; the available figures do not isolate PR from other marketing activity.
Situation
The challenge
Crackle PR's Logistics & Shipping PR brief for NYSHEX:
NYSHEX is a platform that brings forward contracts to international ocean shipping. It needed broader awareness with global shippers and a high-leverage moment around its Series B funding to move investors and customers.
The category was technical and unfamiliar, which meant the program had to educate the market while announcing it.
Solution
What Crackle PR did
Crackle PR established a steady news cadence by mining NYSHEX customers, partnerships and proprietary spot-rate data for stories. We combined PR with LinkedIn executive content for a one-two awareness punch.
For the funding round, we ran a tier-one exclusive strategy designed to anchor the announcement in the most influential outlet possible and ladder secondary coverage off it.
Results
What we delivered
Crackle PR's reported Logistics & Shipping PR results for NYSHEX:
- 100+ pieces of coverage in under a year, including TechCrunch, Fortune, NY Business Journal, Axios, Journal of Commerce, FreightWaves and PitchBook.
- 101% increase in referral traffic and 36% organic traffic lift over the engagement.
- 109% increase in reported goal completions during the engagement; goal definitions are not published in this case study.
- The TechCrunch funding feature alone contributed more than 20% of total referral traffic.
Notable Earned Media Outlets
TechCrunch · Fortune · NY Business Journal · Axios · Journal of Commerce · FreightWaves · PitchBook
Crackle PR Services Used
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