What is Newsjacking?
Newsjacking is the practice of inserting your brand or executive commentary into a breaking news cycle in real time — typically within hours — to ride existing media momentum. Done well, it earns coverage in stories that are already being written. AI tooling has made the monitoring and response loop dramatically faster. Crackle PR runs rapid newsjacking against breaking category stories — cybersecurity breaches, AI policy moves, funding-market shifts — with client execs staged for commentary and reporters contacted within hours, not days.
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Read “Forbes: Making Google's New Search Work For You — Parry Headrick on the Death of the Click” - PR Strategy
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Crackle PR founder Parry Headrick was contributor #4 in the July 31, 2026 Forbes Agency Council panel on adapting content for AI search. Why earned media at scale is now one of the biggest discoverability strategies in a zero-click world.
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