Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Category: Media & Outlets
Newsjacking is the practice of inserting your brand or executive commentary into a breaking news cycle in real time — typically within hours — to ride existing media momentum. Done well, it earns coverage in stories that are already being written. AI tooling has made the monitoring and response loop dramatically faster. Crackle PR runs rapid newsjacking against breaking category stories — cybersecurity breaches, AI policy moves, funding-market shifts — with client execs staged for commentary and reporters contacted within hours, not days.