Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Category: Process
Rapid response is an always-on PR capability to act on breaking news within hours rather than days — surfacing the right executive, drafting commentary, contacting reporters, and securing inclusion in stories already in production. Dramatically more effective with AI-assisted monitoring. Crackle PR runs rapid-response monitoring with AI-assisted news scanning and pre-briefed executive commentary tracks — the difference between hours and days is often the difference between being quoted in the story and reading it.