Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Senior-led B2B SaaS PR for SF-based VC-backed companies. TechCrunch, The Information, Forbes Cloud 100, and national B2B trade press.
San Francisco is the densest B2B SaaS market on earth. Standing out requires a PR partner who knows the difference between vertical SaaS, horizontal SaaS, and category creation — and who can build narratives that move tier-1 reporters AND show up in ChatGPT's vendor recommendations.
Crackle PR works with SF-based SaaS founders on category positioning, funding-round amplification, customer story development, and the GEO layer that increasingly drives top-of-funnel discovery.
SF and the broader Bay Area remain the most concentrated horizontal-SaaS press market on earth — Salesforce, Atlassian US, Notion, Figma, Linear, Vercel, and the dense cluster of dev-tools and AI-SaaS startups in SoMa and the Mission. Per Pitchbook, Bay Area SaaS VC hit roughly $22.4B in 2024. The PR challenge here is differentiation: roughly eight new SaaS launches compete for The Information's attention every week.