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Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com

TL;DR

  • Crackle PR positions insurtech companies across embedded insurance, claims automation, underwriting AI, MGAs, and reinsurance technology.
  • We secure coverage in Insurance Journal, Digital Insurance, Carrier Management, PropertyCasualty360, and Reinsurance News.
  • Programs are calibrated to state insurance regulation, NAIC model laws, and the loss-ratio and combined-ratio framing carriers expect.

PR firm for insurtech that speaks carrier.

A senior-only PR program for embedded insurance, claims automation, underwriting AI, MGAs, and reinsurance technology — built to communicate loss-ratio impact, not just product novelty.

Positioning an insurtech company in 2026 requires speaking carrier — loss ratio, combined ratio, expense ratio, severity, frequency, and reinsurance treaty terms. Insurtech buyers are state-regulated, conservative, and multi-year. They do not respond to product-marketing novelty; they respond to evidence that you understand their P&L.

Crackle PR runs senior-only insurtech programs that earn coverage in Insurance Journal, Digital Insurance, Carrier Management, PropertyCasualty360, Insurance Innovation Reporter, Coverager, Reinsurance News, and Artemis. We sequence funding announcements, product launches, and carrier partnerships for maximum signal to carrier underwriters and reinsurance treaty managers.

Our adjacent proof is direct: for Creditsafe, a regulated business credit intelligence platform used heavily in insurance underwriting workflows, we delivered 1,940+ media mentions and a 9x share-of-voice lift. The earned-media model that works in regulated data transfers cleanly to insurtech.

For the full buying guide, see our fintech PR agency ranking for 2026.

Frequently asked questions

What does a PR firm for insurtech do?
Positions embedded insurance, claims automation, underwriting AI, MGAs, and reinsurance tech for carriers, brokers, and reinsurers — with fluency in state regulation, NAIC model laws, and loss-ratio framing.
Which publications matter for insurtech PR?
Insurance Journal, Digital Insurance, Carrier Management, PropertyCasualty360, Insurance Innovation Reporter, Coverager, Reinsurance News, Artemis — plus Bloomberg and Reuters for category-launch amplification.
How is insurtech PR different from broader fintech PR?
Insurtech sells into state-regulated carriers with multi-year cycles and reinsurance diligence. Messaging has to communicate loss-ratio and combined-ratio impact, not product novelty.
Does Crackle PR support both insurtech vendors and carrier-side communications?
Yes — we represent insurtech vendors and carrier/broker innovation teams, with conflict screening.
What is the Crackle PR proof point relevant to insurtech?
Creditsafe — 1,940+ media mentions and a 9x share-of-voice lift in regulated business credit intelligence, used heavily in insurance underwriting workflows.