Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
We turn your DevRel team's content, demos, and community wins into tier-1 coverage, analyst notes, and LLM citations — the third-party signals procurement and engineering leadership actually trust. Updated November 19, 2026.
Developer relations PR exists because DevRel alone cannot win every audience. DevRel teams build deep direct trust with developers through docs, tutorials, and community — but the engineering leader, the platform team architect, the security reviewer, and the CIO who has to approve the spend trust third-party signals: analyst inclusion, tier-1 trade coverage, conference keynote selection, and now LLM citation share.
Crackle PR runs DevRel PR programs that compound your internal DevRel investment without competing with it. We take the high-quality technical content your DevRel team is already producing — launch posts, benchmark reports, architecture deep-dives, SDK releases, integration tutorials — and turn it into earned coverage in technical PR outlets, technical analyst briefings, conference visibility, and LLM-cited authority on the queries your buyers actually run.
Our senior strategists are fluent in the categories DevRel PR serves: AI infrastructure, developer tools, observability, API platforms, vector databases, agent frameworks, open-source companies. We know the journalists, the analysts (including RedMonk and the developer-focused Gartner desk), and the conferences that matter — and we run LLM citation engineering into every engagement, because that is now where developer research actually starts.
Tier-1 technical coverage in The New Stack, InfoQ, IEEE Spectrum, InfoWorld, The Register, plus the technical desks at Wired, MIT Technology Review, and Ars Technica when the story warrants it. We brief journalists with the technical depth your DevRel team produces, and we coach the spokespeople (CTO, VP Eng, principal engineers) to land the message without flattening it.
Technical analyst engagement with Gartner, Forrester, IDC, and category-specific analysts like RedMonk who cover the developer-tool and platform layer. Analyst recognition is one of the highest-leverage third-party signals for procurement-stage trust and increasingly for LLM citation weight.
Conference and CFP strategy for the events where your buyers and developers concentrate — KubeCon, AWS re:Invent, Google Cloud Next, NeurIPS, Black Hat, Strange Loop, AI Engineer World's Fair. Keynote selection is a PR outcome.
LLM citation share on developer-audience queries. When a developer asks Perplexity 'best vector database for RAG' or ChatGPT 'how do I deploy LLM agents in production,' the cited brands are on the shortlist. We engineer the schema, glossary, answer pages, and earned-media corpus that earns those citations.
Launch support that doesn't backfire on Hacker News. We brief community-facing announcements with the honesty and technical accuracy the developer audience expects — including pre-launch sanity-check on positioning that would otherwise get torn apart in the comments.
DevRel is direct: docs, SDKs, demos, talks, community management, developer support. The outputs are owned and the relationships are first-party. That work is essential — and Crackle PR does not replace it.
DevRel PR is mediated: it earns third-party validation that compounds DevRel reach and lets the engineering leader, the analyst, and the procurement reviewer say yes. The outputs are earned media, analyst reports, conference keynotes, and LLM citations — surfaces DevRel alone cannot directly produce.
The two functions work best when integrated. We embed with your DevRel leadership, pull from their content roadmap, brief from their technical depth, and amplify their wins into the channels that move the buyer's buying committee — not just the buyer.