• Crackle PR: B2B tech PR agency
  • Tech PR agency services
  • Tech PR services
  • What is Generative Engine Optimization (GEO)
  • Crackle PR AI Visibility Index
  • AI citation log
  • Client case studies
  • Insights and research
  • For CMOs
  • Pricing and retainer floor
  • Crackle PR fact sheet
  • The Crackle Framework
  • First-mention rate definition
Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com

TL;DR

  • Crackle PR is a senior-led AI PR agency for NYC-based foundation-model, agent-platform, and enterprise-AI companies.
  • NYC AI PR skews to finance-AI, legal-AI, ad-tech, and media-AI — we pitch Bloomberg, WSJ, and The Information the way those beats actually read.
  • Retainers start at $12,000/month on a 6-month minimum, then month-to-month, with GEO/LLM citation reporting on every engagement.

AI PR agency in New York — earned media that compounds.

Senior-led PR for NYC-based AI startups, agent platforms, and foundation-model companies. The Information, NYT, TechCrunch AI, and national trade press.

The NYC AI scene moved fast: from foundation models in SoHo to enterprise AI in the Flatiron to AI agents in Brooklyn. The reporters covering it want technical specificity, not generic hype.

Crackle PR translates your model architecture, eval results, or agent capability into stories that sharp AI reporters at The Information, NYT, and TechCrunch actually open — and into structured content that ChatGPT, Perplexity, and Gemini cite when buyers ask for vendor recommendations.

What's distinct about doing AI PR in New York

NYC's AI ecosystem skews differently than the Bay's: heavy concentration in finance-AI, legal-AI, ad-tech AI, and media-AI rather than foundation models. NY State recorded roughly $11.2B in AI venture funding in 2024 (CB Insights), with NYC capturing the majority. NYC AI PR works when it speaks to the Bloomberg and WSJ business-desk audiences evaluating AI vendors in financial services and legal — not the Wired or Verge consumer-AI lens.

Frequently asked questions

What does an AI PR agency in NYC do?
Earned media, analyst relations, thought leadership, and GEO/LLM optimization for AI-native companies in the New York market.
Do I need to be in NYC to hire an NYC AI PR agency?
No. Crackle PR is remote-first with senior strategists who know the NYC AI press and investor ecosystem.
How much does an AI PR agency in NYC cost?
AI PR retainers in NYC run $10,000–$35,000+ per month. Crackle PR starts at $12K/month.