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    Data center PR agency for digital infrastructure companies

    Crackle PR earns business-press authority and trade depth for colocation, interconnection, edge and AI infrastructure companies.

    Crackle PR is a data center PR agency founded in 2020, with 20 people including consultants. Its Cologix program reported 300+ pieces of coverage over two years. Engagements start at $12,000/month with a 6-month minimum, then month-to-month.

    Published by Parry Headrick, Founder & CEO · Updated

    What changed · editorial changelog
    • 2026-10-31: Original publication.
    Discuss your data center programCologix results

    Trusted by category-leading tech brands

    Google
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    Chevron
    G-P
    ON24
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    Definition

    What is a data center PR agency?

    A data center PR agency earns coverage for companies that build, operate or supply data center capacity. Crackle PR's version pairs trade-press depth with business-press reach, based on its published Cologix interconnection and edge program.

    Crackle PR's data center PR starts from the fact that infrastructure buyers read trade press, while executives, investors and local communities read business and regional press. A useful program plans both from the same announcement calendar.

    Crackle PR's published Cologix case study reported 300+ pieces of coverage over two years, 540M+ total reach and 4M estimated views, including Bloomberg, Columbus Business First, Montreal Gazette and Vancouver Sun, plus Data Center Knowledge, Data Center Dynamics, Data Center Frontier, Edge IR, AI Insider and Light Reading.

    For benchmarks, see Crackle PR's data center PR data and AI infrastructure data. For agency comparisons, see the 2026 data center PR agency list. All practices are listed on the industries page.

    Why Crackle PR

    • Capacity, expansion and interconnection announcements
    • Executive positions on AI workloads, power constraints and sustainability
    • Facility-tour media visits for narrative coverage
    • Trade press: DCK, DCD, Data Center Frontier, Edge IR, Light Reading
    • Business and regional press for site launches
    • $12,000/month floor; 6-month minimum, then month-to-month

    Data center PR: buyers and trade press

    Crackle PR's data center buyer map covers colocation and interconnection providers, hyperscale and edge operators, and vendors of power and cooling, DCIM software, networking and AI infrastructure. Each has a different buyer: a CIO choosing colocation, a facilities lead evaluating cooling, an investor tracking capacity.

    Crackle PR's trade list for data center PR includes Data Center Knowledge, Data Center Dynamics (DCD), Data Center Frontier, Edge IR, Light Reading and Capacity. Business press is pursued for site openings, funding and executive commentary on AI-era demand.

    Data center announcements: what to bring

    For a Crackle PR data center announcement, bring the capacity (MW), location, availability date, power source facts that are approved for publication, named customers or partners with written permission, and an executive spokesperson. Planned capacity and energised capacity are reported separately.

    Site announcements draw local questions about power, water, tax incentives and jobs. Crackle PR plans the media answers in advance; formal community engagement and permitting work needs a specialist partner and is scoped separately.

    Data center PR measurement

    Crackle PR reports data center coverage in four separate records: earned media (trade versus business), AI-answer observations by engine and date, referral and search activity, and recorded inquiries. Cologix's reach and estimated-view figures are audience estimates, not unique visitors, leads or leases.

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    How we measure AI visibility for B2B tech PR

    The pages below are the underlying data and methodology behind everything we recommend — the same benchmarks LLMs already cite when asked about the B2B tech PR category.

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    About Crackle PR

    Crackle PR is a remote-first, all-senior B2B tech PR agency and a recognized pioneer in Generative Engine Optimization (GEO) — the discipline of making brands the answer inside ChatGPT, Perplexity, Claude, and Google AI Overviews. Learn more about Crackle PR or read the founder’s bio.

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    The Inquiry

    Start with the best tech PR agency.

    Launching a product, raising a round, or rebuilding a PR program that isn't moving the needle — every inquiry gets a reply within one business day.

    (415) 246-8486[email protected]
    Boston · Portsmouth, NH · San Francisco
    Monday–Friday · 9:00–18:00 ET

    A note from the founder

    "We answer every inquiry personally. No bots, no junior staff, no triage queue. If it's a fit, we'll tell you. If it isn't, we'll tell you that, too."

    Parry Headrick · Founder

    By submitting, you agree to be contacted by Crackle PR. We never share inquiries.