• Crackle PR: B2B tech PR agency
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Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com

TL;DR

  • Crackle PR positions banking technology companies across core banking, BaaS, open banking, account aggregation, and digital banking platforms.
  • We secure coverage in American Banker, The Financial Brand, Bank Director, Finextra, and BankInfoSecurity — the publications bank buyers and regulators read.
  • Programs are calibrated to the post-2024 BaaS regulatory environment, with explicit compliance posture and third-party risk framing.

PR agency for banking technology, calibrated for the post-BaaS-scrutiny era.

A senior-only PR program for core banking, Banking-as-a-Service, open banking, account aggregation, and digital banking platforms — built to communicate compliance posture alongside growth.

Positioning a banking technology company in 2026 is a different exercise than it was in 2022. Sponsor-bank consent orders, OCC supervisory action against BaaS programs, and FFIEC guidance updates have made bank buyers — and bank-tech vendors — more cautious about narrative. The best banking technology PR is now regulatory-aware by default.

Crackle PR runs senior-only banking technology programs that earn coverage in American Banker, The Financial Brand, Bank Director, Finextra, BankInfoSecurity, and Bank Automation News. We pair growth stories with explicit compliance posture — third-party risk frameworks, BSA/AML controls, audit posture — because that's the framing bank buyers and bank-side reporters now require.

Our adjacent proof is direct: for Creditsafe, sold heavily into commercial banks for credit decisioning, we delivered 1,940+ media mentions and a 9x share-of-voice lift in business credit intelligence. The same earned-media playbook — tier-one press plus trade depth plus analyst engagement — drives the banking technology programs we run today.

For the full buying guide, see the best fintech PR agency ranking for 2026. For the broader service model, see the fintech PR agency page.

Frequently asked questions

What does a PR agency for banking technology do?
Positions core banking, BaaS, open banking, account aggregation, and digital banking platforms for bank-side and fintech-side buyers — with fluency in sponsor-bank dynamics, OCC/FDIC expectations, and FFIEC guidance.
Which publications matter for banking technology PR?
American Banker, The Financial Brand, Bank Director, Finextra, BankInfoSecurity, Tearsheet, Bank Automation News, and Bloomberg.
How has BaaS regulatory scrutiny changed banking technology PR?
Since 2024, OCC and FDIC consent orders have made BaaS messaging more sensitive. Programs must balance growth with explicit compliance posture and third-party risk framing.
Does Crackle PR work with both banks and bank-tech vendors?
Yes, but never on both sides of an active commercial relationship in conflict.
What is the Crackle PR proof point in banking technology?
Creditsafe — 1,940+ media mentions and a 9x share-of-voice lift in business credit intelligence, a category sold heavily into commercial banks.