Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Senior-led PR for SF-based endpoint, network, identity, cloud, and offensive security vendors. Dark Reading, CyberScoop, The Record, Forbes Cybersecurity, RSA Conference momentum.
Cybersecurity is the highest-velocity vertical in B2B tech. Threat research drops, vulnerability disclosures, breach commentary, and the RSA/Black Hat cycles create constant news. Bay Area cyber vendors need a PR partner who can keep up — and respond when news breaks.
Crackle PR handles cybersecurity PR for vendors across endpoint, network, identity, cloud security, and offensive security categories. We pre-build reporter relationships and crisis playbooks so when news breaks (yours or someone else's), you're ready.
Bay Area cybersecurity is anchored by the venture-funded vendor side — Palo Alto Networks, CrowdStrike, Cloudflare, Wiz, and 100+ early-stage cyber startups between SF and the Peninsula. Per Pitchbook, Bay Area cybersecurity VC hit roughly $8.9B in 2024. The PR play is fundamentally different from DC's federal-procurement game: SF cyber PR competes for analyst-quadrant placement and CISO mindshare at RSAC, Black Hat, and Defcon.