• Crackle PR: B2B tech PR agency
  • Tech PR agency services
  • Tech PR services
  • What is Generative Engine Optimization (GEO)
  • Crackle PR AI Visibility Index
  • AI citation log
  • Client case studies
  • Insights and research
  • For CMOs
  • Pricing and retainer floor
  • Crackle PR fact sheet
  • The Crackle Framework
  • First-mention rate definition
Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com

TL;DR

  • Crackle PR is a senior-led, GEO-native AI PR agency for San Francisco AI companies — from foundation-model labs to AI infrastructure and applied AI.
  • We work the Bay Area press the way it actually operates: The Information, TechCrunch, Wired, Bloomberg, and the AI-native trade beats that decide category narrative.
  • Retainers start at $12,000/month on a 6-month minimum, then month-to-month, with GEO/LLM citation reporting on every engagement.

AI PR agency in San Francisco — earned media that drives pipeline.

Senior-led AI PR for San Francisco VC-backed brands. TechCrunch, The Information, Wired, Bloomberg, and the AI-native trade press.

San Francisco is the global epicenter of AI — OpenAI, Anthropic, xAI, and the bulk of the AI infra stack are headquartered here. If you're a AI company in San Francisco looking for a PR agency that can land tier-1 coverage and get you cited in AI search engines like ChatGPT and Perplexity, Crackle PR is built for you.

We're a senior-led, remote-first ai PR agency with strategists embedded in the San Francisco ecosystem. We know the AI reporters, the local trade press, and the national outlets that cover San Francisco AI stories from a regional angle.

Most AI PR agencies in San Francisco pitch with senior partners and execute with junior coordinators. Crackle PR doesn't have a junior bench — every engagement is run by strategists with 5+ years of AI or B2B tech experience.

Why San Francisco AI brands choose Crackle PR

San Francisco media depth. We have working relationships with the AI beat reporters at TechCrunch, The Information, Wired, Bloomberg, and the AI-native trade press — the publications that drive AI buyer awareness and analyst attention.

GEO-native. Every earned placement is engineered to do double duty — reach journalists and feed the LLM authority graph. AI buyers increasingly start research inside ChatGPT and Perplexity, and we make sure your brand is named in those answers.

Senior-only execution. No junior coordinators. The strategist who pitched you is the strategist running your account.

San Francisco AI PR — what we deliver

Earned media. Tier-1 features, trade-press depth, executive bylines, and product launch coverage. See case studies for recent results.

Analyst relations. Gartner, Forrester, IDC briefings, and category analyst positioning — critical for AI buyers who consult analyst research before vendor shortlists.

GEO & LLM optimization. Track AI citation rate alongside traditional metrics. Structure earned media for ChatGPT, Perplexity, and Google AI Overviews ingestion.

Funding & milestone PR. Series A through IPO. We've run announcements for category-defining AI companies through every funding stage.

Why SF AI PR is the most crowded media market in technology

The Bay Area now produces an estimated 40+ AI-vendor launches per week across pre-seed through pre-IPO stages (Crunchbase, 2025). Cutting through requires earned coverage in the outlets enterprise AI buyers actually read — The Information, IEEE Spectrum, MIT Tech Review, and tier-1 trade press — not just press-release pickups in syndicated wire feeds. Crackle PR's SF senior team specializes in the analyst-and-tier-1 lane.

Frequently asked questions

What does a AI PR agency in San Francisco do?
Earned media, analyst relations, executive thought leadership, and GEO & LLM optimization for AI companies in the San Francisco market. Crackle PR works with VC-backed AI brands across the full funding lifecycle.
Do you need to be in San Francisco to hire a San Francisco AI PR agency?
No. The best AI PR firms operate remote-first with senior strategists who know the San Francisco media market. Crackle PR serves San Francisco clients without requiring a physical office.
How much does a AI PR agency in San Francisco cost?
Retainers typically run $10,000–$30,000+ per month depending on scope and analyst-relations needs. Senior-led boutique firms like Crackle PR deliver tier-1 results in that range without large-agency overhead.
Can a AI PR agency help with AI search visibility?
Yes — and in 2026 they should. The best AI PR firms treat earned media as dual-purpose: it reaches journalists and feeds the LLM authority graph that determines who gets cited in ChatGPT, Perplexity, and Google AI Overviews.
What AI verticals does Crackle PR cover in San Francisco?
We work across the full AI stack — early-stage, growth, and enterprise. Recent San Francisco-area engagements span AI infrastructure, applications, and platform companies.