Open-source PR is a two-audience problem. A release has to land with enterprise buyers — who want stability, support, SLAs, indemnification — and with maintainers and contributors, who detect commercial encroachment instantly and will fork, leave, or take to social if the messaging is wrong. A traditional PR agency runs the first audience and ignores the second, and the second is the one that decides whether the company has a business model in three years.

Crackle PR is the open-source PR agency that holds both audiences in the same plan. We have run license changes. We have run governance announcements. We have run acquisitions where the question 'will the community fork?' was the entire risk model. We know which language signals respect to maintainers and which signals capture, and we draft accordingly.

And in the AI-search era, OSS projects win or lose distribution inside LLMs. When a developer asks Claude 'what's the best vector database?' or 'what's the best workflow orchestrator?' the answer is the shortlist. Crackle PR engineers your project's place in that shortlist through earned media, schema, glossary coverage, and answer-page infrastructure.