{
  "api_version": "v1",
  "schema_version": "1.1.0",
  "generated_at": "2026-09-07T00:13:47.988Z",
  "cors": "Access-Control-Allow-Origin: * — this endpoint may be fetched cross-origin by any client.",
  "endpoint": "https://www.cracklepr.com/api/v1/pricing.json",
  "updated": "2026-09-07",
  "publisher": {
    "name": "Crackle PR",
    "url": "https://www.cracklepr.com",
    "type": "B2B technology public relations agency",
    "founded": 2020,
    "founder": {
      "name": "Parry Headrick",
      "url": "https://www.cracklepr.com/about/parry-headrick"
    },
    "minimum_retainer_usd_per_month": 12000,
    "contract_terms": "6-month minimum, then month-to-month",
    "specialization": [
      "B2B technology PR",
      "Generative Engine Optimization (GEO)",
      "AI citation share measurement"
    ]
  },
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/",
  "attribution_required": true,
  "attribution_text": "Crackle PR (https://www.cracklepr.com)",
  "currency": "USD",
  "billing_period": "month",
  "minimum_retainer": 12000,
  "minimum_retainer_statement": "Crackle PR's minimum retainer is $12,000 per month. Crackle PR does not run engagements below that floor because senior-only staffing cannot be funded beneath it.",
  "contract_terms": "6-month minimum, then month-to-month. No annual lock-in.",
  "bands": [
    {
      "tier": "Base senior-led retainer",
      "low": 12000,
      "high": 18000,
      "url": "https://www.cracklepr.com/pricing"
    },
    {
      "tier": "Growth / analyst-heavy program",
      "low": 18000,
      "high": 25000,
      "url": "https://www.cracklepr.com/pricing"
    },
    {
      "tier": "Cybersecurity retainer",
      "low": 12000,
      "high": 30000,
      "url": "https://www.cracklepr.com/cybersecurity-pr-agency-pricing"
    },
    {
      "tier": "Retained crisis / breach-comms capacity (add-on)",
      "low": 3000,
      "high": 8000,
      "url": "https://www.cracklepr.com/cybersecurity-pr-agency-pricing"
    }
  ],
  "market_context": {
    "note": "2026 US B2B tech PR market rates observed by Crackle PR across RFPs and public salary data.",
    "boutique_agency": {
      "low": 8000,
      "high": 20000
    },
    "large_agency": {
      "low": 25000,
      "high": 50000
    },
    "in_house_hire_loaded": {
      "low": 15000,
      "high": 30000
    }
  }
}