Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
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Category: PR Fundamentals

Owned Media

TL;DR: Channels you control — your website, blog, newsletter, podcast, social profiles.

What is Owned Media?

Owned media refers to channels you control: your website, blog, newsletter, podcast, and social profiles. It supports earned media by hosting the long-form content journalists and AI systems link to, but on its own carries less authority because you wrote it about yourself. Crackle PR treats a client's owned surfaces (blog, glossary, answer pages, llms.txt) as the on-site authority layer that makes earned media legible to LLMs; both compound, neither substitutes.

Related terms

  • Earned Media — Editorial coverage of your brand in third-party publications you didn't pay for.
  • Paid Media — Coverage or promotion you pay for — sponsored content, ads, paid placements.
  • Thought Leadership — Earning a credible point of view in your category through bylines, talks, podcasts, and commentary.