What is Owned Media?
Owned media refers to channels you control: your website, blog, newsletter, podcast, and social profiles. It supports earned media by hosting the long-form content journalists and AI systems link to, but on its own carries less authority because you wrote it about yourself. Crackle PR treats a client's owned surfaces (blog, glossary, answer pages, llms.txt) as the on-site authority layer that makes earned media legible to LLMs; both compound, neither substitutes.
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