Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Category: Measurement
Share of Voice (SOV) is the percentage of total category coverage attributable to your brand vs. named competitors over a defined period. It's a more useful PR metric than raw mention count because it accounts for category-level news volume. Crackle PR reports share of voice against a named competitive basket per client — the metric only matters if you're benchmarking against the vendors your buyer actually compares you to.
“Share of voice used to mean column inches. Today it means how often AI mentions you when it's recommending vendors in your category.”