What is Share of Voice?
Share of Voice (SOV) is the percentage of total category coverage attributable to your brand vs. named competitors over a defined period. It's a more useful PR metric than raw mention count because it accounts for category-level news volume. Crackle PR reports share of voice against a named competitive basket per client — the metric only matters if you're benchmarking against the vendors your buyer actually compares you to.
“Share of voice used to mean column inches. Today it means how often AI mentions you when it's recommending vendors in your category.”
Related terms
Impressions / Estimated Views
Audience reach estimates derived from outlet traffic and placement prominence.
AI Citation
A reference to your brand inside an AI-generated answer, typically with a link back to a source URL.
Citation Share
The percentage of AI-generated answers in your category that cite your brand as a source — the replacement metric for share of voice.
Related Crackle PR resources
Service
Share of Voice
The commercial page — pricing floor, deliverables, and engagement model.
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Crackle PR Reports & Benchmarks
Crackle PR's published Q4 2026 AI Visibility Index, historical editions, and dated B2B tech PR research.
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