Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Category: Measurement
Domain Authority (DA) is a 0–100 score developed by Moz that estimates a domain's likelihood to rank in search results. Earned media on high-DA outlets passes more SEO authority than coverage on lower-DA ones. Note: DA is a third-party metric, not a Google signal. Crackle PR uses Domain Authority as a triage filter for outlet targeting, not a ranking algorithm — DA maps roughly to both SEO link value and LLM training weight for the publications that carry the most citation gravity.