Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
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Category: Measurement

Backlinks

TL;DR: Links from third-party sites pointing to yours — a primary SEO and authority signal.

What is Backlinks?

Backlinks are links from third-party websites pointing to yours. They are one of the strongest SEO ranking signals and a meaningful contributor to LLM authority. Quality and topical relevance of the linking domain matters far more than raw backlink count. Crackle PR generates backlinks as a byproduct of earned coverage in high-DA publications, not as the goal — because backlink-first outreach reads as spam to reporters and gets caught by every modern spam filter LLMs also apply.

Related terms

  • Domain Authority (DA) — A 0–100 score from Moz estimating a domain's likelihood to rank in search.
  • Earned Media — Editorial coverage of your brand in third-party publications you didn't pay for.