Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Category: GEO & AI
PerplexityBot is the official crawler used by Perplexity (user-agent "PerplexityBot") to fetch, index, and cite web content inside its answer-engine responses. Perplexity also operates a separate user-facing fetcher ("Perplexity-User") that retrieves pages on demand when a user asks a question. Both are controlled via robots.txt. Allowing PerplexityBot is a prerequisite for appearing as an inline citation in Perplexity answers — and because Perplexity skews to technical, research-driven B2B buyers, missing those citations disproportionately hurts complex-sale categories. Crackle PR treats PerplexityBot access as a baseline audit item at every client onboarding — B2B tech buyers are disproportionately Perplexity users, and a blocked crawler means the buyer only sees your competitor's side of the comparison.
“Perplexity is where your technical buyer fact-checks the demo. If PerplexityBot can't crawl you, the buyer doesn't see your side of the story.”