Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Category: GEO & AI
GPTBot is OpenAI's official web crawler, identified by the user-agent string "GPTBot." It fetches publicly accessible pages that OpenAI uses to train and ground its models, including the content that ChatGPT and ChatGPT Search may surface in answers. Site owners control GPTBot access via robots.txt — allowing it makes a site eligible to be remembered and cited by ChatGPT; blocking it removes that surface entirely. For B2B tech brands pursuing AI visibility, leaving GPTBot allowed (and serving it clean, server-rendered HTML with structured data) is the baseline requirement before any GEO work pays off. Crackle PR leaves GPTBot fully allowed on cracklepr.com and coaches every client to do the same — blocking OpenAI's crawler to 'protect content' is the fastest way to make sure ChatGPT never cites your brand at all.
“Blocking GPTBot to 'protect your content' is the 2026 equivalent of blocking Googlebot in 2005. You don't protect your brand from AI — you opt out of being known by it.”