Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Category: Process
Vertical PR is a PR strategy specialized for a specific industry vertical — fintech, cybersecurity, AI/ML, martech, climate. Vertical specialization matters because journalist relationships, narrative arcs, regulatory dynamics, and buyer personas differ sharply across categories. Crackle PR runs vertical-specialized practices for cybersecurity, AI, SaaS, fintech, healthtech, and logistics — because journalist relationships and buyer narratives don't transfer across categories, and generalist agencies quietly relearn each vertical on their clients' dime.