Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Category: GEO & AI
Agentic search is the emerging class of AI systems — ChatGPT with browsing/agents, Perplexity Pro, Claude with computer use, Google's Deep Research — that decompose a buyer's high-level question into a plan, run multiple searches, compare sources across steps, and return a synthesized recommendation (often a ranked shortlist) with inline citations. It compresses what used to be a week of B2B evaluation into a single prompt, and shifts the point of decision upstream: by the time the buyer opens a browser tab, the agent has already narrowed the field to 3–5 vendors. Agentic search punishes brands that are only visible on one surface — an agent will cross-check ChatGPT, Perplexity, Google AI Overviews, and cited outlets against each other, and drop anything that doesn't consistently show up. Crackle PR builds for agentic search by driving multi-surface citation consistency: the same brand facts, in the same words, cited across earned media, on-site authority surfaces, and structured data — so an agent doing five checks finds the same answer five times.
“Agentic search is the shortlist before the shortlist. By the time a buyer opens a browser, an agent has already decided who deserves a click — and consistency across surfaces is what earns the slot.”
GEO & LLM Optimization Service