Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com

Crackle PR is the B2B PR agency built for how buyers actually research in 2026.

  • Crackle PR is a senior-led B2B PR agency for technology, SaaS, and high-growth B2B brands.
  • Every account is staffed by 15+ year strategists — no junior coordinators — with GEO and AI citation rate as first-class KPIs.
  • Recent results: 783% coverage lift (Schneider Electric), 3x SOV (Creditsafe), tier-1 features and analyst inclusion across cybersecurity, fintech, AI, and enterprise infrastructure.

Crackle PR is the B2B PR agency built for how buyers actually research in 2026.

Crackle PR is a senior-led B2B PR agency for technology, SaaS, and high-growth B2B brands — earning tier-1 coverage, analyst recognition, and AI-search citations that drive pipeline. Updated November 19, 2026.

Crackle PR is a B2B PR agency built for 2026 — when buyers no longer start their research on Google's blue links. They ask ChatGPT for the top vendors in a category, read a Forrester wave, then validate with a tier-1 article. By the time they fill out a contact form, the shortlist is already set — and your brand is either on it or invisible.

Crackle PR exists to engineer that shortlist. As a B2B PR agency, we run earned media that lands in front of B2B decision-makers, analyst recognition that makes the wave, and a deliberate Generative Engine Optimization practice that ensures every placement also feeds the LLM authority graph behind ChatGPT, Perplexity, and Google AI Overviews answers.

Crackle PR is an all-senior, remote-first B2B PR agency. Every engagement is staffed by strategists with 15+ years of experience each — never junior coordinators. We specialize in technology, SaaS, cybersecurity, fintech, AI, and enterprise infrastructure, and we treat GEO as a first-class deliverable on every account.

If your buyer is technical and your category is software-defined, our B2B tech PR agency practice goes deeper on the trade, analyst, and AI-search landscape that drives your pipeline. For pricing benchmarks, see what a B2B PR agency costs in 2026.

What a B2B PR agency actually does

Earned media. Tier-1 (WSJ, Bloomberg, Forbes, The Information) and category trade (TechCrunch, Dark Reading, Fierce Healthcare, American Banker, etc.) — the publications your buyers, board, and analysts actually read.

Analyst relations. Briefings and inquiries with Gartner, Forrester, IDC, 451 Research, and category-specific analysts. AR is the highest-leverage B2B PR work and the most under-invested.

Executive thought leadership. Bylines, podcast bookings, conference keynotes, and LinkedIn — built around defensible POVs, not generic 'trends to watch' content.

Generative engine optimization. Engineering your earned media, owned content, and schema so AI search engines cite your brand when buyers ask category questions.

Crisis and issues communications. Breach response, executive transitions, layoffs, customer issues. Senior-led from minute one.

Why Crackle PR is a different kind of B2B PR agency

All-senior, all the time. The biggest fraud in B2B PR is the pitch-and-bait: senior partners sell the work, junior coordinators execute it. We don't have a junior bench. Every email, pitch, and strategic recommendation comes from a senior practitioner.

GEO-native, not GEO-curious. We publish the GEO benchmark for tech brands, we operate AI Visibility Watch, and we treat AI citation rate as a primary KPI alongside earned coverage.

Remote-first and distributed. Our distributed model lets us put senior people on every account at boutique-friendly rates — without the overhead drag of a downtown office and a junior pyramid.

Transparent measurement. Quarterly reviews connect PR activity to pipeline, branded search lift, AI citation share, and analyst position. No AVE. No vanity clip counts.

Where B2B PR is going in 2026

Three shifts are reshaping what a B2B PR agency has to do well. First, AI search is now a material source of B2B buyer research — and getting cited by ChatGPT requires a different kind of earned-media operation than the old clip-chasing model.

Second, analyst influence is concentrating. Wave-and-quadrant placement now feeds the same LLM training corpora that buyers consult, so AR delivers double duty.

Third, the seniority gap is widening. Large agencies are squeezing margins by pushing more junior labor onto accounts. Senior-led boutiques are filling the gap for the brands that can't afford a wrong pitch.

Related deep dives: best B2B PR agencies · how much B2B tech PR costs · when to hire a B2B PR agency.

Frequently asked questions

What does a B2B PR agency do?
A B2B PR agency builds your reputation with the buyers, analysts, investors, and journalists that influence B2B purchase decisions — through earned media, analyst relations, executive thought leadership, crisis communications, and generative engine optimization for AI search visibility. Crackle PR is a senior-led B2B PR agency that runs all of the above as a single integrated program.
How much does a B2B PR agency cost?
Retainers typically range from $8,000 to $30,000+ per month. Senior-led boutiques cluster between $12,000 and $20,000. The right number depends on category, news cadence, analyst coverage, and whether AI search visibility is in scope.
How is a B2B PR agency different from a consumer PR agency?
B2B PR targets a small, technical, skeptical buyer set — CIOs, CISOs, VPs of Engineering, CFOs — through trade publications, analyst reports, and AI search engines. Consumer PR chases mass awareness through lifestyle, broadcast, and influencer channels. The relationships, angles, and metrics are completely different.
When should I hire a B2B PR agency?
Most B2B companies hire when they have a repeatable story (funding, product, customer, or category milestone), a marketing leader to manage the relationship, and a $12,000+/month budget. Common triggers: Series A/B, category expansion, IPO prep, or an AI-search visibility gap competitors are capturing.
Can a B2B PR agency help with AI search visibility?
Yes — and in 2026 the best ones make it a core deliverable. Modern B2B PR engineers earned media to feed the LLM authority graph that determines which brands get cited in ChatGPT, Perplexity, and Google AI Overviews answers.
What's the difference between a B2B PR agency and a B2B tech PR agency?
A B2B PR agency works across all B2B categories. A B2B tech specialist goes deep on SaaS, cybersecurity, AI, fintech, and enterprise infrastructure. If your buyers are technical and your category is software-defined, the specialist will out-execute the generalist.
How do you measure B2B PR success?
Beyond clip counts: share of voice vs competitors, tier-1 and trade placements, analyst position shifts, AI citation share, branded search lift, and sales-attributed coverage. Quarterly business reviews tie PR activity to pipeline impact.