Question 1

What is a product launch PR agency?

Accepted Answer

A product launch PR agency runs the dedicated PR program around a product introduction — pre-briefing tier-1 press, sequencing analyst conversations, lining up customer references, drafting AEO-optimized release distribution, and engineering category-defining LLM coverage that compounds the launch into months of pipeline.

Question 2

How is launch PR different from funding PR?

Accepted Answer

Funding PR sells a round and a trajectory. Launch PR sells a product, a category definition, and the reason buyers should care today. Funding stories get easier press; launch stories require deeper pre-pitching and customer proof.

Question 3

What does AEO-optimized release distribution mean?

Accepted Answer

AEO (Answer Engine Optimization) news releases are written and structured for LLM ingestion — clean definitional copy, schema markup, citation-friendly stat blocks, attributed quotes — so the launch becomes the cited answer when buyers ask AI search engines about the category.

Question 4

Can you launch in stealth?

Accepted Answer

Yes. Stealth-to-launch programs sequence narrative seeding, founder thought leadership, and category-defining glossary content before the product itself surfaces — so the launch lands inside a market that already understands why it matters.

Question 5

What does product launch PR cost?

Accepted Answer

Project pricing runs $15K–$40K depending on tier-1 ambition and analyst-relations scope. Stealth-to-launch programs typically run $25K–$60K because the seeding work is heavier.