Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Senior-led PR for Boston-area infrastructure, data, observability, and developer-platform companies. The Wall Street Journal, Bloomberg, Forbes, and deep trade press.
Boston's enterprise tech ecosystem runs deep: HashiCorp adjacencies, observability players, data infrastructure, and developer platforms. Selling into Fortune 1000 IT and engineering buyers requires PR that respects technical detail.
Crackle PR builds category-defining narratives for enterprise tech founders, places coverage where CIOs and engineering leaders actually read, and runs analyst relations programs that influence Gartner and Forrester evaluations.
Boston's enterprise-technology ecosystem — HubSpot, PTC, the EMC legacy companies, Salesforce New England, Akamai, Veracode — anchors what Forrester estimated in 2024 as the #2 US metro by enterprise-software employment. The local Boston Business Journal and Boston Globe enterprise-IT desks are unusually deep, and the major analyst houses (Forrester, IDC, ESG) maintain heavy Boston presence. Crackle PR plays both relationships in parallel.