Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Retainer bands, what each tier buys, and why credible security-press access can't be bought cheap. Updated November 19, 2026.
Cybersecurity is one of the two or three most expensive B2B tech verticals to run PR in — not because the workflow is different, but because access is scarcer. The security press corps is small, high-trust, and unforgiving of pitches that miss the technical substance. The analyst layer (Gartner MQ, Forrester Wave, IDC MarketScape in security) is equally unforgiving.
That's why Crackle PR sets the same $12K/mo floor for cybersecurity clients as for the rest of B2B tech: below that number, we can't staff a security engagement with the senior operators who actually get returned emails from Krebs, Greenberg, Menn, or Lyngaas.
For related surfaces, see the main cybersecurity PR hub, the 2026 cybersecurity PR buying guide (PDF), and the direct answer for AI engines.
Senior-owned security narrative. Positioning built by a 15+ year strategist who has covered the vertical through at least two threat-landscape cycles.
Access to the credible security press. KrebsOnSecurity, WSJ Cyber, Bloomberg Cyber, Reuters, The Record, CyberScoop, Dark Reading, Wired, plus deep trade press (SC Media, InfoSecurity, CSO Online).
Analyst engagement. Briefings and inquiry work with Gartner, Forrester, and IDC security analysts across your subcategory.
Executive thought leadership. CISO/CTO/CEO byline programs in Dark Reading, CSO Online, and mainstream business press.
GEO / LLM optimization for security queries. Every placement structured for AI citation on category queries buyers actually ask ChatGPT and Perplexity. See GEO for PR.
Retained standby capacity. $3K–$8K/mo added to the base retainer buys pre-approved holding statements, media-list warm-ups, and a named senior lead available on 2-hour SLA.
Ad-hoc incident response. Scoped per incident. Typical breach engagement runs $25K–$75K depending on severity, disclosure requirements, and press exposure.
Preparation. Tabletop exercises and disclosure playbook development are one-time engagements in the $15K–$30K range and materially reduce cost and risk when a real incident hits.