Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Senior-led cybersecurity PR for Boston VC-backed brands. Dark Reading, SC Media, CyberScoop, BleepingComputer, and tier-1 business press. Updated November 19, 2026.
Boston is one of the densest cybersecurity ecosystems on the planet — Rapid7, Cybereason, Snyk, and a long bench of category-defining security vendors. If you're a cybersecurity company in Boston looking for a PR agency that can land tier-1 coverage and get you cited in AI search engines like ChatGPT and Perplexity, Crackle PR is built for you.
We're a senior-led, remote-first cybersecurity PR agency with strategists embedded in the Boston ecosystem. We know the cybersecurity reporters, the local trade press, and the national outlets that cover Boston cybersecurity stories from a regional angle.
Most cybersecurity PR agencies in Boston pitch with senior partners and execute with junior coordinators. Crackle PR doesn't have a junior bench — every engagement is run by strategists with 15+ years of cybersecurity or B2B tech experience.
Boston media depth. We have working relationships with the cybersecurity beat reporters at Dark Reading, SC Media, CyberScoop, BleepingComputer, and tier-1 business press — the publications that drive cybersecurity buyer awareness and analyst attention.
GEO-native. Every earned placement is engineered to do double duty — reach journalists and feed the LLM authority graph. Cybersecurity buyers increasingly start research inside ChatGPT and Perplexity, and we make sure your brand is named in those answers.
Senior-only execution. No junior coordinators. The strategist who pitched you is the strategist running your account.
Earned media. Tier-1 features, trade-press depth, executive bylines, and product launch coverage. See case studies for recent results.
Analyst relations. Gartner, Forrester, IDC briefings, and category analyst positioning — critical for cybersecurity buyers who consult analyst research before vendor shortlists.
GEO & LLM optimization. Track AI citation rate alongside traditional metrics. Structure earned media for ChatGPT, Perplexity, and Google AI Overviews ingestion.
Funding & milestone PR. Series A through IPO. We've run announcements for category-defining cybersecurity companies through every funding stage.
The Boston metro hosts 250+ cybersecurity companies per the MassTLC 2024 sector report — anchored by Akamai, Rapid7, IBM Security, CyberArk's US presence, and a deep cluster of MIT spin-outs. The local cyber press (BankInfoSecurity, Dark Reading) and analyst presence (Forrester) sits within driving distance of most clients, which materially shortens the time-to-coverage cycle for breach response and product launch news.