Category
Crackle PR's weekly dated brief on AI search and GEO movement — Overviews ranking shifts, ChatGPT/Perplexity capability changes, and citation patterns observed across B2B tech client work.
Pages older than ~18 months with no meaningful update are being cited ~40% less across ChatGPT Search and AI Overviews vs Q1 2026 baselines. What the citation-freshness penalty looks like — and how to defend against it.
A mid-year audit of what shifted in B2B GEO since January — surface mix, citation density, and the three changes that moved the most pipeline.
Anthropic enabled web citations in Claude by default. Early data on which sources Claude trusts and what B2B brands should do this week.
Google AI Overviews now answers long-tail 'best [category]' queries — reshaping which B2B vendors buyers see first. What to do this week.
Perplexity's redesigned source cards demote thin 'what is X' posts and reward primary-source content. Three quick wins for B2B tech brands this week.
Weekly AI search and GEO movement for B2B tech: Google AI Overviews crosses 2B monthly users, ChatGPT Search adds shopping intent, and three citation patterns that lifted client citation rates 30–60%.
Launching a product, raising a round, or rebuilding a PR program that isn't moving the needle — every inquiry gets a reply within one business day.
A note from the founder
"We answer every inquiry personally. No bots, no junior staff, no triage queue. If it's a fit, we'll tell you. If it isn't, we'll tell you that, too."