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Long-form analysis of how to evaluate, hire, brief, and measure a tech PR agency in 2026 — written for founders, CMOs, and comms leaders at VC-backed B2B technology companies.
A 2026 sourcing playbook for founders and CMOs evaluating tech PR agencies — where to look, how to vet, and the questions that separate real operators from sales theater.
What tech PR agencies cost in 2026, how retainers are structured, where the money goes, and how to read a scope of work so you don't overpay.
Which tech PR agencies actually serve startups well — the patterns that separate startup-fit firms from enterprise generalists, plus how to evaluate fit.
PR agencies and marketing agencies sell adjacent services with very different mechanics. Here's how to choose — or sequence them.
Boutique senior-led firms vs large generalist agencies — where each model wins, where each fails, and how to decide for your stage and category.
The RFP questions that surface real capabilities — team seniority, vertical depth, GEO practice, measurement rigor, and contract terms.
The triggers that mean it's time to hire a tech PR agency — funding, launch velocity, analyst pressure, AI invisibility — and the cases where you should wait.
The measurement framework B2B tech PR should use in 2026: share of voice, analyst positioning, AI citation rate, and pipeline-attributed coverage.
A week-by-week breakdown of the first 30 days with a tech PR agency — discovery, narrative, message house, target lists, and first pitches.
From GEO and AEO to LLM citation tracking and AI-assisted newsjacking — the capability stack a tech PR agency must have to win in 2026.
Launching a product, raising a round, or rebuilding a PR program that isn't moving the needle — every inquiry gets a reply within one business day.
A note from the founder
"We answer every inquiry personally. No bots, no junior staff, no triage queue. If it's a fit, we'll tell you. If it isn't, we'll tell you that, too."