Category
How earned media drives pipeline, exit value, and durable market position.
Crackle PR founder Parry Headrick, quoted in the July 31, 2026 Forbes Agency Council panel on crisis simulations: your first instinct is to defend — resist it, and train the team to lead with context and forward momentum instead.
Parry Headrick, quoted in PR Daily's 'Be the CCO' panel on the Taylor Farms cyclospora outbreak — why the vindication narrative was the crisis, and the five moves a CCO should make instead.
A field-tested RFP checklist for CMOs and VP Comms evaluating PR agencies in 2026 — staffing, GEO capability, analyst relations, measurement, and contract terms.
A week-by-week playbook for VP Comms onboarding a new PR agency. What good looks like at day 15, 45, and 90 — and when to escalate.
Honest 2026 pricing for Generative Engine Optimization — retainer ranges by scope, what belongs in the SOW, and where costs quietly balloon.
Honest 2026 pricing for a B2B PR agency — monthly retainer ranges by stage, scope, and tier, plus what should be inside the SOW and what shouldn't.
A 12-question shortlist for vetting the best B2B tech PR agencies in 2026 — staffing, media relationships, GEO capability, and outcome reporting.
Honest 2026 pricing benchmarks for a tech PR agency — monthly retainers by stage, scope, and agency tier, plus how AI visibility (GEO) changes the math.
A data-backed analysis of PR's pipeline impact with case study evidence: 109% goal completion increase, 101% referral traffic boost, 3x coverage lift.
Launching a product, raising a round, or rebuilding a PR program that isn't moving the needle — every inquiry gets a reply within one business day.
A note from the founder
"We answer every inquiry personally. No bots, no junior staff, no triage queue. If it's a fit, we'll tell you. If it isn't, we'll tell you that, too."