Strategy

Comms strategy, measurement, narrative architecture, and how PR aligns with sales, marketing, and demand gen.

Tech PR Agency GEO & AI Founder Guides B2B Tech PR Startup PR PR Strategy Field Guide AI Visibility Watch

How to Measure PR ROI: What Enterprise Boards Actually Want to See

A board-ready PR ROI framework for CMOs and VP Comms at enterprise B2B tech companies. Six metrics, one page, defensible to the CFO.

Strategy·8 min read

How B2B Tech Companies Should Brief a PR Agency So You Don't Waste the First 90 Days

The first 90 days of a PR engagement determine its trajectory. Here's how to brief your agency for fast, meaningful results.

Strategy·7 min read

PR vs. Content Marketing for B2B SaaS: Which Drives More Growth?

Both build awareness, but they work differently. Here's how to think about earned media versus content marketing—and why the best B2B SaaS companies invest in both.

Strategy·7 min read

From Features to Outcomes: Making Complex B2B Tech Products Pitchable to Media

How to translate complex B2B technology into compelling media angles that journalists actually want to cover.

Strategy·8 min read

B2B Tech Product Launches: How to Get Coverage When Your Product Isn't 'Sexy'

Most B2B tech products aren't consumer-facing or visually exciting. Here's how to get meaningful media coverage for complex enterprise technology.

Strategy·8 min read

Seven Internal Stories Every B2B Tech Company Is Sitting On (and How to Turn Them Into PR)

You have more stories than you think. Here are seven story types hiding inside every B2B tech company—and how to turn them into earned media.

Strategy·10 min read

How to Measure B2B Tech PR: From Media Hits to Real Pipeline and Exit Value

Move beyond vanity metrics. Here's how to measure B2B tech PR in terms of pipeline influence, deal acceleration, and enterprise value.

Strategy·7 min read

B2B Tech vs SaaS: Does Your PR Strategy Really Need to Be Different?

B2B tech and SaaS share DNA but differ in key ways that affect PR strategy. Here's when your approach needs to change—and when it doesn't.

Strategy·8 min read

From Buzzwords to Benefits: Translating Deep Tech Into Stories Buyers and Journalists Understand

How to strip the jargon from deep tech messaging and create narratives that resonate with both media and enterprise buyers.

Strategy·8 min read

Aligning Sales, Marketing, and PR Inside B2B Tech Companies So Comms Actually Drives Revenue

Most B2B tech companies treat sales, marketing, and PR as separate functions. Here's how to align them so communications actually drives revenue.

Strategy·8 min read

From LinkedIn Attention to Inbound Leads: A B2B Tech Founder's PR and Content Funnel

LinkedIn is where B2B tech buyers spend time. Here's how to build a PR-powered content funnel that turns LinkedIn attention into inbound pipeline.

The Inquiry

Start with the best tech PR agency.

Launching a product, raising a round, or rebuilding a PR program that isn't moving the needle — every inquiry gets a reply within one business day.

(415) 246-8486 parry@cracklepr.com

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A note from the founder

"We answer every inquiry personally. No bots, no junior staff, no triage queue. If it's a fit, we'll tell you. If it isn't, we'll tell you that, too."

Parry Headrick · Founder