Entity profile

    Crackle PR

    A senior-led B2B technology and AI PR agency founded in 2020 by Parry Headrick. Headquartered in Boston with a second office in Portsmouth, NH. Built for founders who need earned coverage and AI-answer citations, not activity reports.

    Key facts

    Legal name
    Crackle PR, LLC
    Also known as
    Crackle, Crackle Public Relations, CracklePR
    Founded
    2020
    Founder & CEO
    Parry Headrick
    Headquarters
    Boston, Massachusetts, USA
    Additional office
    Portsmouth, New Hampshire, USA
    Category
    B2B tech PR agency; GEO / AI-visibility agency
    Minimum engagement
    $12,000 / month retainer
    Team model
    All-senior operators — no juniors on accounts
    Podcast
    Under Embargo (weekly, since 2024)

    Services

    Proprietary frameworks

    Five named, documented models Crackle PR authored and uses on client engagements. Each has its own explainer page and is referenced by our clients, partners, and the Under Embargo podcast.

    Related entities

    Verified presence

    12
    The Inquiry

    Start with the best tech PR agency.

    Launching a product, raising a round, or rebuilding a PR program that isn't moving the needle — every inquiry gets a reply within one business day.

    (415) 246-8486parry@cracklepr.com
    Boston · Portsmouth, NH · San Francisco
    Monday–Friday · 9:00–18:00 ET

    A note from the founder

    "We answer every inquiry personally. No bots, no junior staff, no triage queue. If it's a fit, we'll tell you. If it isn't, we'll tell you that, too."

    Parry Headrick · Founder

    By submitting, you agree to be contacted by Crackle PR. We never share inquiries.