Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Tier-1 press, exclusive placement, embargo management, investor coordination, and LLM citation engineering for VC-backed B2B tech rounds — seed through growth. Updated November 19, 2026.
The default funding announcement is a single news cycle. Wire goes out, TechCrunch picks up the round size and the lead investor name, LinkedIn lights up for 48 hours, and the attention dissipates. The round became a press release. That's a wasted moment — funding announcements are the highest-attention event most B2B tech companies get for the next 18 months, and they should compound into recruiting pipeline, customer pipeline, analyst attention, and AI-search citation for months.
Crackle PR runs funding announcement PR as a six-to-ten-week program, not a press release. We pre-pitch the tier-1 exclusive based on the actual story strength. We sequence the embargo across the cap table so investors and customers all amplify on day one. We engineer the product narrative to land alongside the funding number — because 'company raised X' is a headline, not a story. And we keep amplifying for four weeks after, with founder bylines, podcast bookings, trade follow-on, and AEO-optimized distribution that maximizes inclusion in ChatGPT, Perplexity, and Google AI Overviews when buyers research the category afterward.
Want a sense of the playbook in writing? Start with the funding-rounds PR essay and the Series B playbook.
Week 0 (announcement): tier-1 exclusive, embargoed wire, investor amplification, customer references on record.
Week 1: trade press follow-on (vertical and category trades pick up the round with their own angle), podcast bookings scheduled.
Weeks 2–4: founder bylines run in Forbes/Inc/HBR. Recruiting velocity peaks. Customer-story sequencing begins.
Weeks 4–12: AEO impact lands — the round's coverage compounds into LLM citation share when buyers research the category. This is the multiplier that the press-release-only approach never gets.
Seed / pre-Series A: $12K–$20K projects. Targeted tier-2 + trade strategy. Tier-1 exclusive only if the story is exceptional.
Series A: $15K–$30K projects. Tier-1 exclusive realistic if round size, investor brand, or product traction warrants.
Series B / C: $25K–$50K projects. Tier-1 exclusive expected. Multi-publication sequencing standard.
Growth / late-stage: $40K–$75K projects. Bloomberg / WSJ / FT realistic. Investor and customer coordination is the biggest workstream.