Healthtech PR Case Studies
Healthtech PR case studies — coming soon.
Crackle PR's healthtech engagements are active and under embargo. New case studies — covering digital health, health IT, ambient AI, payer tech, and provider tech — publish on this page as client approvals clear. Until then, see the closest related work.
In one paragraph
Crackle PR is a senior-led healthtech PR agency for digital health, health IT, medtech, and biotech companies. New healthtech-specific case studies publish here on a rolling basis as client approvals clear; the related studies below show the methodology applied to adjacent verticals.
- What we do
- We build senior-led, regulatory-aware healthtech PR programs spanning trade media (STAT, Fierce Healthcare, MedCity News, Healthcare IT News, Endpoints, Modern Healthcare, Becker's, MobiHealthNews), tier-one business and health desks (WSJ, NYT, Bloomberg, Reuters), and analyst relations (KLAS, Chilmark, Gartner Healthcare, Forrester, IDC Health Insights). See our healthtech practice.
- Why it works
- Healthcare buyers — CMIOs, CIOs, payer and benefits leaders — apply a higher evidentiary bar than generic B2B SaaS buyers. The agencies that win them earn coverage that is clinically defensible, FDA- and HIPAA-aware, and structured for the AI engines those same buyers now consult before vendor calls. See healthtech PR benchmark data, the 2026 healthtech PR agency shortlist, and how GEO applies to clinical categories.
- Who it's for
- VC-backed Series A through pre-IPO healthtech companies in digital health, health IT, medtech, diagnostics, ambient AI for clinicians, payer technology, value-based care, and biotech operations. Not a fit for consumer wellness apps or DTC supplement brands.
- How we measure success
- Healthcare trade and tier-one mentions, share of voice versus a defined competitor set, analyst inclusion (KLAS, Chilmark, Gartner Healthcare), branded search lift, AI citation share in ChatGPT and Perplexity for category queries, and qualified inbound from health-system and payer buyers tied to coverage. Scoring rules are published in the AI Visibility Index.
Measurable outcomes
- Coverage in STAT, Fierce Healthcare, MedCity News, Healthcare IT News, Endpoints
- Analyst inclusion in KLAS, Chilmark, Gartner Healthcare, Forrester
- HIPAA- and FDA-aware messaging across launches and milestones
- Conference-week amplification at HIMSS, JPM Healthcare, ViVE, HLTH, RSNA
- AI search visibility for healthtech buyer queries in ChatGPT and Perplexity
- Senior, US-based team — no junior coordinators routed through your account
Healthtech case studies live or die by client approval. Provider, payer, and pharma reference processes are slower than B2B SaaS — and that is by design. Crackle PR's healthtech engagements are active, but the named, public versions publish on this page only after legal, regulatory, and client comms teams sign off.
Until then, the closest analogs are below. Talkwalker (consumer intelligence) shows how Crackle PR turns proprietary data into a renewable engine of tier-one trade and business coverage — the same methodology that compounds in healthcare trade press. ON24 (engagement platform with strong life-sciences and pharma use cases) shows enterprise SaaS narrative work at scale.
If you're evaluating a <a href='/healthtech-pr-agency' class='text-primary hover:underline'>healthtech PR agency</a> and want references, ask for a call. We will introduce you to active healthtech clients under NDA.
Featured Healthtech PR case studies
B2B SaaS
ON24
150+
Pieces of coverage in year one
Best
Trade-media quarter in ON24 history
10+
Articles from annual event
6
Tied-out announcements
150+ pieces of coverage in year one and the best trade-media quarter in ON24's history.
Read full case studyConsumer Intelligence
Talkwalker
554M
Coverage reach
110+
Pieces of coverage in <1 year
5.6M
Estimated views
54
Backlinks earned
110+ pieces of coverage in under a year and 554M total reach.
Read full case study
FAQ
Common questions
Related Reading
Go deeper in Insights
- GEO & AI
Forbes: Making Google's New Search Work For You — Parry Headrick on the Death of the Click
Crackle PR founder Parry Headrick's August 10, 2026 Forbes Agency Council byline: Google's AI Mode redesign killed the click (68% of searches now end without one), and third-party credibility now carries more weight than any keyword ever did.
Read “Forbes: Making Google's New Search Work For You — Parry Headrick on the Death of the Click” - Strategy
B2B Tech Product Launches: How to Get Coverage When Your Product Isn't 'Sexy'
Most B2B tech products aren't consumer-facing or visually exciting. Here's how to get meaningful media coverage for complex enterprise technology.
Read “B2B Tech Product Launches: How to Get Coverage When Your Product Isn't 'Sexy'” - GEO & AI
Newsjacking AI: How B2B Tech PR Teams Are Using AI to Hijack the News Cycle
Newsjacking AI is the practice of using artificial intelligence to identify, evaluate, and act on breaking news opportunities in real time. Here's how the best B2B tech PR teams use it.
Read “Newsjacking AI: How B2B Tech PR Teams Are Using AI to Hijack the News Cycle” - GEO & AI
Forbes: How To Adapt Content For AI Search As Users Discover It In New Ways — Parry Headrick on Earned Media as Discoverability Strategy
Crackle PR founder Parry Headrick was contributor #4 in the July 31, 2026 Forbes Agency Council panel on adapting content for AI search. Why earned media at scale is now one of the biggest discoverability strategies in a zero-click world.
Read “Forbes: How To Adapt Content For AI Search As Users Discover It In New Ways — Parry Headrick on Earned Media as Discoverability Strategy”
Glossary · Related Terms
- DatelineThe city, state, and date line at the top of a press release indicating where and when the news originated.
- Analyst Relations (AR)Strategic engagement with industry analysts — Gartner, Forrester, IDC — who shape enterprise buying.
- EmbargoAn agreement with reporters to receive news early in exchange for publishing on a set date and time.
- On the RecordAnything you say can be quoted by the reporter with full attribution to you by name and title.
- LedeThe opening sentence or paragraph of a news story or press release — the single most important sentence in the piece.
- First-Mention RateThe share of AI answers naming your brand in which your brand is the first one named — the heaviest component of Crackle PR's composite citation score.
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