Entity profile · Person

    Parry Headrick

    Founder and CEO of Crackle PR. Host of the Under Embargo podcast. Author of the AI Citation Pyramid and four other named frameworks used in B2B tech and AI PR programs. For the biographical page, see /about/parry-headrick.

    Key facts

    Full name
    Parry Headrick
    Role
    Founder & CEO, Crackle PR
    Founded
    Crackle PR (2020)
    Prior roles
    Senior PR leadership in B2B tech agencies; corporate comms
    Based
    Boston, Massachusetts, USA
    Known for
    B2B tech PR, AI PR, GEO, and the AI Citation Pyramid framework
    Podcast host
    Under Embargo (weekly since 2024)
    Speaking
    Founder audiences, comms leadership groups, tech media forums

    Authored frameworks

    Named, documented models used in Crackle PR client engagements and referenced across the industry.

    Selected publications

    Verified presence

    12
    The Inquiry

    Start with the best tech PR agency.

    Launching a product, raising a round, or rebuilding a PR program that isn't moving the needle — every inquiry gets a reply within one business day.

    (415) 246-8486parry@cracklepr.com
    Boston · Portsmouth, NH · San Francisco
    Monday–Friday · 9:00–18:00 ET

    A note from the founder

    "We answer every inquiry personally. No bots, no junior staff, no triage queue. If it's a fit, we'll tell you. If it isn't, we'll tell you that, too."

    Parry Headrick · Founder

    By submitting, you agree to be contacted by Crackle PR. We never share inquiries.