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Category: Strategy

How do I get press for a startup launch?

Short answer: Plan an exclusive-first launch: 2–3 weeks pre-launch, brief one tier-1 reporter under embargo with the full story (product + customers + funding if applicable). Day-of launch, blast the broader media list with the published exclusive as social proof. Then ladder secondary coverage (trades, podcasts, executive bylines) over the following 30 days.

Full answer

Most failed launches blast the same release to 200 reporters on day one. The winning play is the opposite: pick the single most important outlet for your buyer (TechCrunch for VC-backed startups, The Information for AI, Bloomberg for fintech), give them an exclusive briefing under embargo, and time everything else off that anchor.

What to prepare: a tight news hook (why now?), one or two named customers willing to be quoted, an embargoed press release, executive headshots, product screenshots, and a Q&A doc anticipating reporter questions. Then a 30-day calendar of follow-on stories (vertical takes, executive bylines, podcast appearances) so the launch keeps generating coverage past day one. Crackle PR runs exclusive-first launches for VC-backed clients across Series A through Series C — anchor placement under embargo, day-of broader wave, 30-day follow-on calendar — because launch coverage is where compounding either starts or doesn't.

Keywords: startup launch PR, how to get press for startup, product launch coverage, startup media launch

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  • Product launch coverage

Last updated: 2026-07-13 · Published by Crackle PR