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    Strategy

    How do I get press for a startup launch?

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    Most failed launches blast the same release to 200 reporters on day one. The winning play is the opposite: pick the single most important outlet for your buyer (TechCrunch for VC-backed startups, The Information for AI, Bloomberg for fintech), give them an exclusive briefing under embargo, and time everything else off that anchor.

    What to prepare: a tight news hook (why now?), one or two named customers willing to be quoted, an embargoed press release, executive headshots, product screenshots, and a Q&A doc anticipating reporter questions. Then a 30-day calendar of follow-on stories (vertical takes, executive bylines, podcast appearances) so the launch keeps generating coverage past day one. Crackle PR runs exclusive-first launches for VC-backed clients across Series A through Series C — anchor placement under embargo, day-of broader wave, 30-day follow-on calendar — because launch coverage is where compounding either starts or doesn't.

    Reviewed by Parry Headrick, Founder & CEO · Last updated

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