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    Strategy

    How long should a PR agency contract be?

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    The contract length is a signal of how confident an agency is in their work. Firms that demand 12- or 24-month minimums are usually compensating for high churn — they need the lock-in to survive. Firms that earn the relationship every month are usually the ones delivering.

    Negotiate a 6-month initial term with 30-day rolling thereafter. That gives the agency enough runway to show compounding results and gives you the flexibility to leave if they don't. Any B2B tech PR firm that refuses this structure is protecting revenue, not results.

    Reviewed by Parry Headrick, Founder & CEO · Last updated

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