Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Category: Strategy
PR is a compounding investment, not a paid-media flywheel. Month 1 is foundation work — messaging, narrative, media list, calibration. Months 2–3 deliver first earned placements. By month 4–6, frequency of mentions in tier-1 and trade press starts to influence buyer perception, branded search, and pipeline.
Companies that quit before month 6 almost always miss the compounding window. The agencies that hit pipeline impact fastest combine earned media with GEO (Generative Engine Optimization) — making sure every placement also feeds AI systems like ChatGPT and Perplexity. This is why Crackle PR structures engagements on 6–12 month terms, not quarterly projects — the compounding window is the whole point, and quitting at month 5 is where most PR spend gets wasted.
“PR is a 90-day proof, 12-month compound. If your agency is selling overnight results, they're selling press release distribution, not earned media.”
Keywords: PR ROI, PR timeline, tech PR results, earned media timeline
Last updated: 2026-07-13 · Published by Crackle PR