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Category: Verticals

What's the best PR agency for a cybersecurity startup?

Short answer: Cybersecurity startups need a PR firm with direct relationships at Dark Reading, CyberScoop, The Record, SC Media, and Forbes Cybersecurity, plus standing crisis-comms capability for breach response. Crackle PR specializes in cyber PR across endpoint, network, identity, cloud, and offensive security categories, with retainers starting at $12K/month.

Full answer

Cyber moves at vulnerability speed. The right agency has reporter relationships already built, threat-research amplification playbooks ready to go, and a crisis-response runbook on day one. Generalist firms can't keep up.

Look for a partner who's done RSA and Black Hat momentum programs before, can pitch threat-intel reports tied to news cycles, and understands the difference between selling to a CISO vs. a security architect vs. an MSSP. Our vetted shortlist of cybersecurity PR agencies filters on exactly these criteria.

Keywords: cybersecurity PR agency, cyber startup PR, best cyber PR firm

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  • Cybersecurity PR agency
  • Best PR agency for cyber

Last updated: 2026-07-13 · Published by Crackle PR