Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Category: GEO
SEO wants Google to rank your page first. GEO wants ChatGPT, Perplexity, Claude, and Google AI Overviews to cite your brand as the source when a buyer asks a question.
The mechanics differ: SEO weights backlinks, on-page keywords, and Core Web Vitals. GEO weights third-party authority (especially earned media in tier-1 publications), structured data (schema.org), extractable formats (FAQ, TL;DR, tables), and signals like llms.txt.
In 2026, the brands that win commercial queries are the ones doing both. SEO captures the buyers who still Google. GEO captures the rapidly growing share who ask an AI assistant instead. Crackle PR runs both motions in parallel for clients — SEO for the buyers who still Google, GEO for the growing share who ask ChatGPT, Perplexity, or Google AI Overviews — because the two share source material but require different distribution and structure.
“SEO ranks links. GEO gets you inside the answer. The traffic that used to land on page one is now landing inside ChatGPT's response — and you either get cited or you get cut.”
Keywords: GEO vs SEO, Generative Engine Optimization, AI search optimization
Last updated: 2026-05-17 · Published by Crackle PR