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    GEO

    What's the difference between GEO and SEO?

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    Crackle PR’s B2B tech PR guidance is to inspect which URLs each answer actually cites, resolve factual inconsistencies and pursue relevant third-party corroboration. Structured data can describe a page; it does not guarantee selection, and llms.txt adoption is not a demonstrated ranking rule.

    SEO measures search visibility and GEO measures generative-answer visibility. Keep mentions, linked citations, visits and commercial outcomes separate. Crackle PR’s current Q4 2026 AI Visibility Index collected 500 archived API answers across ChatGPT, Claude, Grok and Perplexity: 25 designed agency-selection questions × five runs × four engines. Google AI Overviews was not collected. It measures shortlist reproducibility, not buyer behavior, agency quality or client outcomes; Crackle PR is excluded from the public ranking.

    Published by Parry Headrick, Founder & CEO · Last updated

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