Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Tech buyers run distributed, async, and outcome-measured. Their PR agency should too. Crackle PR is a virtual PR agency with 20 senior strategists—no offices, no juniors, no leverage model.
Tech companies were the original test case for distributed work. They proved that the best engineers don't need to share a building, that the best designers don't need a foosball table, and that the best work happens when senior people are given autonomy and outcomes. A virtual PR agency for tech companies is built on the same premise applied to communications.
The traditional PR agency model was designed for a different era and a different buyer. Long lunches, in-person partner reviews, and quarterly board presentations in a midtown conference room belong to the F500 CPG client of 1995. They don't belong to the 2026 SaaS CMO who runs a globally distributed team, ships product in two-week sprints, and measures everything to attributable revenue.
Crackle PR's virtual model maps cleanly onto how modern tech companies operate. We staff senior, ship async, communicate over Slack and Notion, and meet on Zoom when meeting generates value. Our remote-first agency structure exists because the work we do—senior judgment applied to media relationships—is knowledge work, not proximity work.
The economic case is also straightforward. Without office leases or middle-management layers, more of every retainer dollar funds senior practitioner hours on your account. The result is more pitches, more drafts, more reporter conversations, and—what actually matters—more tier-1 earned media per dollar invested.
Tech buyers measure outcomes. They don't care whether their PR strategist works from a converted Brooklyn loft or a corner office in midtown—they care whether the strategist landed the Bloomberg feature, secured the Gartner briefing, and moved the brand from invisible to cited.
Tech buyers also value seniority. The CMOs at Crackle PR clients have typically worked with three or four agencies before us. They've experienced the leverage model—the senior partner pitching, the junior coordinator executing—and they've decided they're done paying for it. A virtual PR agency for tech companies built on an all-senior team is the structural answer to that exhaustion.
And tech buyers run async. Status meetings are a tax on deep work. Crackle PR programs are designed around written updates, Loom videos, shared dashboards, and synchronous time used surgically—for crisis calls, executive prep, and major program decisions. The cadence respects how tech leaders already work.
Finally, tech buyers value transparency. Every Crackle PR engagement includes a live, always-updated dashboard of pitches sent, conversations active, placements landed, and LLM citation surface earned. No quarterly slideware. No padded clip counts.
Day one of a Crackle PR engagement starts with a 90-minute kickoff over Zoom. Your strategist meets your executive team, learns the business deeply, and aligns on the first 90 days of measurable outcomes. From that point forward, the engagement runs on a deliberate cadence designed to respect everyone's time.
Weekly: a written progress note covering pitches sent, conversations active, placements landed, and items needing your input. A 30-minute optional sync if there's news to discuss.
Bi-weekly: a tighter working session on upcoming launches, executive thought leadership pieces, and analyst briefings in flight.
Monthly: a media performance review that includes traditional KPIs (share of voice, tier-1 placements, message penetration) and AI-era KPIs (LLM citation rate, AEO release pickup, GEO competitive position).
Quarterly: a strategic recalibration where your team and ours align on next-quarter priorities, narrative shifts, and category positioning moves.
None of this requires an office. All of it requires senior judgment. That's the structural advantage of an all-senior team running a virtual agency.
Virtual PR agencies attract talent traditional firms can't hire. Senior PR veterans with elite media relationships have, by their mid-career, often opted out of office-based work. They live in Portsmouth NH, in suburban Seattle, in the Hudson Valley, in Austin—places where the cost-of-living math actually works for a career-long PR practitioner. A traditional Boston or SF firm can't hire them. A virtual PR agency can.
Virtual agencies also cover geographies traditional firms can't. A Boston-based traditional shop has tepid relationships in the SF growth press; an SF-based shop has tepid relationships in the DC cybersecurity press. A distributed virtual agency covers every major market with senior practitioners who actually live there.
Virtual agencies execute faster. A senior strategist with end-to-end account ownership can write a pitch, identify the right journalists, and send targeted outreach in a morning. A traditional firm's same artifact moves through brief, draft, review, revision, partner sign-off, and approval over several days. Speed is a competitive weapon in PR—and virtual structure compounds it.
And virtual agencies sell at honest prices. The $20,000 retainer at a traditional firm pays for $6K–$10K of senior-applied work. The same $20,000 at Crackle PR pays for $18K+ of senior-applied work. The difference is structural, not promotional.
Crackle PR's virtual model serves the entire B2B tech buyer landscape. SaaS companies hire us for product-launch PR and category leadership. Cybersecurity companies hire us for breach response, threat intel programs, and federal-market positioning. Fintech companies hire us for regulatory narrative and embedded-finance category creation.
AI companies hire us for model-launch coverage, founder thought leadership, and the LLM citation strategy that compounds into market position. Martech companies hire us for analyst relations and category disambiguation. Enterprise technology companies hire us for the heavy-trade-press programs that close seven-figure deals.
Each of these categories has a Crackle PR strategist who has spent 5+ years in that beat. That depth—not office space—is what wins coverage.