Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
A senior-only PR program calibrated to securities counsel and investor relations — built to support S-1 communications, quiet-period restrictions, 8-K narrative framing, and regulated disclosure response.
Regulated communications do not forgive junior staffing. Inside an SEC quiet period, the wrong sentence in the wrong reporter's notebook can move a stock or trigger an inquiry. SEC-savvy PR is the discipline of operating fluently inside those constraints — coordinating every public statement with securities counsel and IR, and never improvising.
Crackle PR runs senior-only programs for public and pre-IPO B2B technology and fintech companies. We support S-1 communications, quiet-period guidance, 8-K narrative framing, Regulation FD-aware analyst and media protocols, and regulated disclosure response. We coordinate with counsel on every regulated communication. We do not practice law, and final disclosure judgments belong to counsel.
Our adjacent proof is the discipline itself: for Creditsafe, a regulated business credit intelligence platform, we delivered 1,940+ media mentions, a 9x share-of-voice lift, and 10.8M estimated views without a single compliance incident. The judgment required to run a regulated category cleanly is the judgment required to run an SEC-bound program.
If you're evaluating fintech-specific options, start with our ranking of the top fintech PR agency firms and the fintech PR service page.
Coordination, not improvisation. Every regulated communication runs through counsel and IR. Press strategy is built around the disclosure calendar, not against it.
Quiet-period discipline. Existing programs continue; forward-looking narratives defer; gun-jumping risk is treated as a hard constraint, not a suggestion.
8-K narrative architecture. Material events are framed for press, customers, employees, and analysts in coordination with the filing — not after it.
Regulation FD awareness. Analyst and media interactions are structured to avoid selective disclosure of material non-public information.
Cyber disclosure readiness. Programs are pre-built for the SEC 2023 cybersecurity disclosure rule, including the 4-business-day materiality determination window.