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    What is share of voice in PR?

    More detail

    Share of voice is one of the most useful PR metrics because it indexes your brand's presence against competitors rather than against your own baseline. Tracking SOV monthly across tier-1 and trade press shows whether your earned media program is actually moving market perception.

    Crackle PR delivered Creditsafe a 9× SOV lift in one year. That's the metric that correlates most directly with branded search and pipeline.

    Reviewed by Parry Headrick, Founder & CEO · Last updated

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