<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
<channel>
<title>Crackle PR Insights</title>
<link>https://www.cracklepr.com/insights</link>
<atom:link href="https://www.cracklepr.com/insights/rss.xml" rel="self" type="application/rss+xml" />
<description>Tech PR strategy, GEO, AI optimization, and earned media for VC-backed B2B tech brands.</description>
<language>en-us</language>
<lastBuildDate>Sat, 02 May 2026 00:00:00 GMT</lastBuildDate>
<item>
  <title><![CDATA[Best Fintech PR Agencies 2026: A Buyer's Guide for VC-Backed Financial Technology Companies]]></title>
  <link>https://www.cracklepr.com/insights/best-fintech-pr-agencies-2026</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/best-fintech-pr-agencies-2026</guid>
  <pubDate>Sat, 02 May 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[Best PR Agencies]]></category>
  <description><![CDATA[The 2026 buyer's guide to the best fintech PR agencies for VC-backed financial technology companies. Evaluation criteria, shortlist, pricing benchmarks, and the GEO capabilities that matter.]]></description>
</item>
<item>
  <title><![CDATA[Best Data Center PR Agencies 2026: A Buyer's Guide for Colocation, Hyperscale, and AI Infrastructure]]></title>
  <link>https://www.cracklepr.com/insights/best-data-center-pr-agencies-2026</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/best-data-center-pr-agencies-2026</guid>
  <pubDate>Sat, 02 May 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[Best PR Agencies]]></category>
  <description><![CDATA[The 2026 buyer's guide to the best data center PR agencies for colocation, hyperscale, edge, and AI infrastructure brands. Criteria, shortlist, pricing, and GEO.]]></description>
</item>
<item>
  <title><![CDATA[How Much Does B2B Tech PR Cost in 2026? Honest Retainer Benchmarks for VC-Backed Companies]]></title>
  <link>https://www.cracklepr.com/insights/how-much-does-b2b-tech-pr-cost</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/how-much-does-b2b-tech-pr-cost</guid>
  <pubDate>Sat, 02 May 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[PR Strategy]]></category>
  <description><![CDATA[Honest 2026 retainer benchmarks for B2B tech PR. What VC-backed companies pay by stage and agency tier, plus where every retainer dollar actually goes.]]></description>
</item>
<item>
  <title><![CDATA[PR Agency RFP Template for B2B SaaS: A Battle-Tested Framework You Can Copy]]></title>
  <link>https://www.cracklepr.com/insights/pr-agency-rfp-template-b2b-saas</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/pr-agency-rfp-template-b2b-saas</guid>
  <pubDate>Sat, 02 May 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[Founder Guides]]></category>
  <description><![CDATA[A battle-tested PR agency RFP template for B2B SaaS founders and CMOs. Sections, scoring rubric, and the GEO-era questions every 2026 RFP should include.]]></description>
</item>
<item>
  <title><![CDATA[PR Retainer Benchmarks for VC-Backed Startups in 2026: What to Pay at Each Stage]]></title>
  <link>https://www.cracklepr.com/insights/pr-retainer-benchmarks-vc-backed-startups</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/pr-retainer-benchmarks-vc-backed-startups</guid>
  <pubDate>Sat, 02 May 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[Startup PR]]></category>
  <description><![CDATA[Honest 2026 PR retainer benchmarks for VC-backed startups, by stage. What Series Seed through Series D should pay, what each tier delivers, and how to evaluate any quote.]]></description>
</item>
<item>
  <title><![CDATA[Scaling VC-Backed Tech: The Premier PR Agency for Growth in 2026]]></title>
  <link>https://www.cracklepr.com/insights/scaling-vc-backed-tech-premier-pr-agency-2026</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/scaling-vc-backed-tech-premier-pr-agency-2026</guid>
  <pubDate>Wed, 22 Apr 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[Startup PR]]></category>
  <description><![CDATA[How VC-backed tech companies should choose a premier PR agency in 2026 to scale earned media, AI discoverability (GEO), analyst relations, and pipeline. Frameworks, benchmarks, and a buyer's checklist from Crackle PR.]]></description>
</item>
<item>
  <title><![CDATA[GEO for Tech Brands: The 2026 Benchmark Report]]></title>
  <link>https://www.cracklepr.com/insights/geo-for-tech-brands-2026-benchmark</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/geo-for-tech-brands-2026-benchmark</guid>
  <pubDate>Sun, 12 Apr 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[GEO & AI]]></category>
  <description><![CDATA[The definitive 2026 benchmark for Generative Engine Optimization in B2B tech PR. Data, frameworks, and strategies for AI discoverability through earned media.]]></description>
</item>
<item>
  <title><![CDATA[How to Evaluate a PR Agency Pitch: A Founder's Checklist]]></title>
  <link>https://www.cracklepr.com/insights/how-to-evaluate-pr-agency-pitch</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/how-to-evaluate-pr-agency-pitch</guid>
  <pubDate>Fri, 10 Apr 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[Founder Guides]]></category>
  <description><![CDATA[A practical, no-BS checklist for founders evaluating PR agency pitches. What to ask, what to watch for, and how to separate substance from salesmanship.]]></description>
</item>
<item>
  <title><![CDATA[What to Expect in Your First 90 Days with a Tech PR Agency]]></title>
  <link>https://www.cracklepr.com/insights/first-90-days-with-pr-agency</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/first-90-days-with-pr-agency</guid>
  <pubDate>Wed, 08 Apr 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[Founder Guides]]></category>
  <description><![CDATA[A realistic month-by-month guide to what happens after you sign with a tech PR agency—from onboarding through first results, and when to worry.]]></description>
</item>
<item>
  <title><![CDATA[The Tech PR Agency Red Flags List: 15 Signs You've Hired the Wrong Firm]]></title>
  <link>https://www.cracklepr.com/insights/tech-pr-agency-red-flags</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/tech-pr-agency-red-flags</guid>
  <pubDate>Sun, 05 Apr 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[Founder Guides]]></category>
  <description><![CDATA[15 red flags that indicate your tech PR agency isn't delivering. Written for founders who've been burned and CMOs who suspect something is off.]]></description>
</item>
<item>
  <title><![CDATA[Does PR Actually Generate Pipeline? A Data-Backed Answer]]></title>
  <link>https://www.cracklepr.com/insights/does-pr-generate-pipeline</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/does-pr-generate-pipeline</guid>
  <pubDate>Fri, 03 Apr 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[PR Strategy]]></category>
  <description><![CDATA[A data-backed analysis of PR's pipeline impact with case study evidence: 109% goal completion increase, 101% referral traffic boost, 3x coverage lift.]]></description>
</item>
<item>
  <title><![CDATA[The AI-Optimized PR Playbook: How to Build a PR Strategy That Feeds LLMs and Wins AI Citations]]></title>
  <link>https://www.cracklepr.com/insights/ai-optimized-pr-playbook</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/ai-optimized-pr-playbook</guid>
  <pubDate>Sat, 21 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[GEO & AI]]></category>
  <description><![CDATA[The comprehensive playbook for building a PR strategy optimized for AI discoverability—covering earned media, GEO, AEO, structured data, and the frameworks that make LLMs cite your brand.]]></description>
</item>
<item>
  <title><![CDATA[How to Rank in ChatGPT: A B2B Tech Brand's Guide to AI Citation]]></title>
  <link>https://www.cracklepr.com/insights/how-to-rank-in-chatgpt</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/how-to-rank-in-chatgpt</guid>
  <pubDate>Sat, 21 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[GEO & AI]]></category>
  <description><![CDATA[You don't rank in ChatGPT—you get cited by it. Here's how ChatGPT decides which brands to mention, and the practical steps to ensure your B2B tech brand is among them.]]></description>
</item>
<item>
  <title><![CDATA[Newsjacking AI: How B2B Tech PR Teams Are Using AI to Hijack the News Cycle]]></title>
  <link>https://www.cracklepr.com/insights/newsjacking-ai-b2b-tech-pr</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/newsjacking-ai-b2b-tech-pr</guid>
  <pubDate>Sat, 21 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[GEO & AI]]></category>
  <description><![CDATA[Newsjacking AI is the practice of using artificial intelligence to identify, evaluate, and act on breaking news opportunities in real time. Here's how the best B2B tech PR teams use it.]]></description>
</item>
<item>
  <title><![CDATA[AEO News Releases: How to Write Press Releases That Feed AI Answer Engines]]></title>
  <link>https://www.cracklepr.com/insights/aeo-news-releases-press-releases-for-ai</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/aeo-news-releases-press-releases-for-ai</guid>
  <pubDate>Sat, 21 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[GEO & AI]]></category>
  <description><![CDATA[AEO News Releases are press releases specifically structured for Answer Engine Optimization—designed to be cited by ChatGPT, Perplexity, and Google AI Overviews.]]></description>
</item>
<item>
  <title><![CDATA[B2B Tech PR in 2026: What Actually Moves the Needle for Founders and CMOs]]></title>
  <link>https://www.cracklepr.com/insights/b2b-tech-pr-2026-what-moves-the-needle</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/b2b-tech-pr-2026-what-moves-the-needle</guid>
  <pubDate>Sat, 21 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[B2B Tech PR]]></category>
  <description><![CDATA[The PR playbook that worked in 2022 doesn't work in 2026. Here's what actually drives pipeline and market positioning for B2B tech leaders today.]]></description>
</item>
<item>
  <title><![CDATA[How to Choose a PR Agency for a VC-Backed Startup]]></title>
  <link>https://www.cracklepr.com/insights/how-to-choose-pr-agency-vc-backed-startup</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/how-to-choose-pr-agency-vc-backed-startup</guid>
  <pubDate>Fri, 20 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[Startup PR]]></category>
  <description><![CDATA[Not all PR agencies understand the velocity of venture-backed growth. Here's what to look for—and what to avoid—when selecting a PR partner for your startup.]]></description>
</item>
<item>
  <title><![CDATA[What a National B2B Tech PR Agency Really Does (Beyond Press Releases)]]></title>
  <link>https://www.cracklepr.com/insights/what-national-b2b-tech-pr-agency-does</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/what-national-b2b-tech-pr-agency-does</guid>
  <pubDate>Thu, 19 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[B2B Tech PR]]></category>
  <description><![CDATA[Press releases are the tip of the iceberg. Here's the full scope of what a national B2B tech PR agency actually does to build market position and pipeline.]]></description>
</item>
<item>
  <title><![CDATA[What Is GEO and Why Does It Matter for B2B Tech Brands?]]></title>
  <link>https://www.cracklepr.com/insights/what-is-geo-why-it-matters-b2b-tech</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/what-is-geo-why-it-matters-b2b-tech</guid>
  <pubDate>Wed, 18 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[GEO & AI]]></category>
  <description><![CDATA[Generative Engine Optimization is reshaping how buyers discover technology brands. Here's what B2B marketers need to know about the shift from search to AI-generated answers.]]></description>
</item>
<item>
  <title><![CDATA[When to Hire a B2B Tech PR Agency—and When to Wait]]></title>
  <link>https://www.cracklepr.com/insights/when-to-hire-b2b-tech-pr-agency</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/when-to-hire-b2b-tech-pr-agency</guid>
  <pubDate>Tue, 17 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[Startup PR]]></category>
  <description><![CDATA[Not every stage is right for PR investment. Here's how to know when your B2B tech company is ready for an agency—and when to hold off.]]></description>
</item>
<item>
  <title><![CDATA[How B2B Tech Companies Should Brief a PR Agency So You Don't Waste the First 90 Days]]></title>
  <link>https://www.cracklepr.com/insights/how-to-brief-pr-agency-b2b-tech</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/how-to-brief-pr-agency-b2b-tech</guid>
  <pubDate>Mon, 16 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[Strategy]]></category>
  <description><![CDATA[The first 90 days of a PR engagement determine its trajectory. Here's how to brief your agency for fast, meaningful results.]]></description>
</item>
<item>
  <title><![CDATA[PR vs. Content Marketing for B2B SaaS: Which Drives More Growth?]]></title>
  <link>https://www.cracklepr.com/insights/pr-vs-content-marketing-b2b-saas</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/pr-vs-content-marketing-b2b-saas</guid>
  <pubDate>Sun, 15 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[Strategy]]></category>
  <description><![CDATA[Both build awareness, but they work differently. Here's how to think about earned media versus content marketing—and why the best B2B SaaS companies invest in both.]]></description>
</item>
<item>
  <title><![CDATA[From Features to Outcomes: Making Complex B2B Tech Products Pitchable to Media]]></title>
  <link>https://www.cracklepr.com/insights/making-complex-b2b-tech-pitchable</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/making-complex-b2b-tech-pitchable</guid>
  <pubDate>Sat, 14 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[Strategy]]></category>
  <description><![CDATA[How to translate complex B2B technology into compelling media angles that journalists actually want to cover.]]></description>
</item>
<item>
  <title><![CDATA[Turning Funding Rounds Into Pipeline: A B2B Tech PR Playbook for Your Next Raise]]></title>
  <link>https://www.cracklepr.com/insights/turning-funding-rounds-into-pipeline-pr</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/turning-funding-rounds-into-pipeline-pr</guid>
  <pubDate>Fri, 13 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[Startup PR]]></category>
  <description><![CDATA[How to turn a funding announcement into sustained media momentum, pipeline acceleration, and market positioning.]]></description>
</item>
<item>
  <title><![CDATA[How Earned Media Drives LLM Visibility for B2B Tech Brands]]></title>
  <link>https://www.cracklepr.com/insights/how-earned-media-drives-llm-visibility</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/how-earned-media-drives-llm-visibility</guid>
  <pubDate>Thu, 12 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[GEO & AI]]></category>
  <description><![CDATA[ChatGPT, Perplexity, and Google AI don't crawl your website like search engines. They cite authoritative media. Here's why earned media is the foundation of AI discoverability.]]></description>
</item>
<item>
  <title><![CDATA[B2B Tech Product Launches: How to Get Coverage When Your Product Isn't 'Sexy']]></title>
  <link>https://www.cracklepr.com/insights/b2b-tech-product-launch-coverage</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/b2b-tech-product-launch-coverage</guid>
  <pubDate>Wed, 11 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[Strategy]]></category>
  <description><![CDATA[Most B2B tech products aren't consumer-facing or visually exciting. Here's how to get meaningful media coverage for complex enterprise technology.]]></description>
</item>
<item>
  <title><![CDATA[Seven Internal Stories Every B2B Tech Company Is Sitting On (and How to Turn Them Into PR)]]></title>
  <link>https://www.cracklepr.com/insights/seven-internal-stories-b2b-tech-pr</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/seven-internal-stories-b2b-tech-pr</guid>
  <pubDate>Tue, 10 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[Strategy]]></category>
  <description><![CDATA[You have more stories than you think. Here are seven story types hiding inside every B2B tech company—and how to turn them into earned media.]]></description>
</item>
<item>
  <title><![CDATA[Why Your Last PR Agency Failed You: A B2B Tech Founder's Guide to Doing It Right Next Time]]></title>
  <link>https://www.cracklepr.com/insights/why-your-last-pr-agency-failed</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/why-your-last-pr-agency-failed</guid>
  <pubDate>Mon, 09 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[B2B Tech PR]]></category>
  <description><![CDATA[Most B2B tech founders have been burned by a PR agency. Here's why it happened and how to avoid the same mistakes next time.]]></description>
</item>
<item>
  <title><![CDATA[How to Measure B2B Tech PR: From Media Hits to Real Pipeline and Exit Value]]></title>
  <link>https://www.cracklepr.com/insights/how-to-measure-b2b-tech-pr</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/how-to-measure-b2b-tech-pr</guid>
  <pubDate>Sun, 08 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[Strategy]]></category>
  <description><![CDATA[Move beyond vanity metrics. Here's how to measure B2B tech PR in terms of pipeline influence, deal acceleration, and enterprise value.]]></description>
</item>
<item>
  <title><![CDATA[B2B Tech vs SaaS: Does Your PR Strategy Really Need to Be Different?]]></title>
  <link>https://www.cracklepr.com/insights/b2b-tech-vs-saas-pr-strategy</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/b2b-tech-vs-saas-pr-strategy</guid>
  <pubDate>Sat, 07 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[Strategy]]></category>
  <description><![CDATA[B2B tech and SaaS share DNA but differ in key ways that affect PR strategy. Here's when your approach needs to change—and when it doesn't.]]></description>
</item>
<item>
  <title><![CDATA[From Buzzwords to Benefits: Translating Deep Tech Into Stories Buyers and Journalists Understand]]></title>
  <link>https://www.cracklepr.com/insights/translating-deep-tech-into-stories</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/translating-deep-tech-into-stories</guid>
  <pubDate>Fri, 06 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[Strategy]]></category>
  <description><![CDATA[How to strip the jargon from deep tech messaging and create narratives that resonate with both media and enterprise buyers.]]></description>
</item>
<item>
  <title><![CDATA[How Emerging B2B Tech Categories—AI, Cyber, Climate, Infra—Should Approach PR]]></title>
  <link>https://www.cracklepr.com/insights/emerging-b2b-tech-categories-pr</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/emerging-b2b-tech-categories-pr</guid>
  <pubDate>Thu, 05 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[B2B Tech PR]]></category>
  <description><![CDATA[Emerging categories face unique PR challenges: educating the market while selling to it. Here's how to approach PR when you're creating a category.]]></description>
</item>
<item>
  <title><![CDATA[Aligning Sales, Marketing, and PR Inside B2B Tech Companies So Comms Actually Drives Revenue]]></title>
  <link>https://www.cracklepr.com/insights/aligning-sales-marketing-pr-b2b-tech</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/aligning-sales-marketing-pr-b2b-tech</guid>
  <pubDate>Wed, 04 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[Strategy]]></category>
  <description><![CDATA[Most B2B tech companies treat sales, marketing, and PR as separate functions. Here's how to align them so communications actually drives revenue.]]></description>
</item>
<item>
  <title><![CDATA[Local Firm or National Partner? Choosing the Right B2B Tech PR Agency for Your Brand]]></title>
  <link>https://www.cracklepr.com/insights/local-firm-or-national-pr-agency</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/local-firm-or-national-pr-agency</guid>
  <pubDate>Tue, 03 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[B2B Tech PR]]></category>
  <description><![CDATA[Should your B2B tech company hire a local PR firm or a national agency? Here's how to make the right decision based on your goals and stage.]]></description>
</item>
<item>
  <title><![CDATA[Remote, Senior-Only PR Teams: Why They Often Out-Execute Traditional B2B Tech Agencies]]></title>
  <link>https://www.cracklepr.com/insights/remote-senior-pr-teams-outperform</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/remote-senior-pr-teams-outperform</guid>
  <pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[B2B Tech PR]]></category>
  <description><![CDATA[The traditional agency model is built on leverage—junior staff doing the work while senior partners sell. Here's why remote, senior-only teams deliver better results.]]></description>
</item>
<item>
  <title><![CDATA[From LinkedIn Attention to Inbound Leads: A B2B Tech Founder's PR and Content Funnel]]></title>
  <link>https://www.cracklepr.com/insights/linkedin-to-inbound-leads-pr-funnel</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/linkedin-to-inbound-leads-pr-funnel</guid>
  <pubDate>Sun, 01 Mar 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[Strategy]]></category>
  <description><![CDATA[LinkedIn is where B2B tech buyers spend time. Here's how to build a PR-powered content funnel that turns LinkedIn attention into inbound pipeline.]]></description>
</item>
<item>
  <title><![CDATA[Using PR to Win 'Best [Category] Software' Rankings in Search and AI Answers]]></title>
  <link>https://www.cracklepr.com/insights/using-pr-to-win-best-software-rankings</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/using-pr-to-win-best-software-rankings</guid>
  <pubDate>Sat, 28 Feb 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[GEO & AI]]></category>
  <description><![CDATA[Best-of lists drive high-intent traffic and increasingly appear in AI answers. Here's how PR can help your B2B tech company earn these rankings.]]></description>
</item>
<item>
  <title><![CDATA[Press Releases in the Age of AI: Writing B2B Tech News for Journalists and Algorithms]]></title>
  <link>https://www.cracklepr.com/insights/press-releases-age-of-ai</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/press-releases-age-of-ai</guid>
  <pubDate>Thu, 26 Feb 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[GEO & AI]]></category>
  <description><![CDATA[Press releases still matter—but how you write them needs to change. Here's how to craft B2B tech announcements for both journalists and AI systems.]]></description>
</item>
<item>
  <title><![CDATA[When Your B2B Tech Company Outgrows a One-Person PR Shop (And What to Do Next)]]></title>
  <link>https://www.cracklepr.com/insights/outgrowing-one-person-pr-shop</link>
  <guid isPermaLink="true">https://www.cracklepr.com/insights/outgrowing-one-person-pr-shop</guid>
  <pubDate>Tue, 24 Feb 2026 00:00:00 GMT</pubDate>
  <category><![CDATA[B2B Tech PR]]></category>
  <description><![CDATA[Solo PR consultants can be great early on—but there's a point where you need more. Here's how to know when you've outgrown a one-person shop.]]></description>
</item>
</channel>
</rss>
